Hasbro vs Mattel - Boy Toy  | 2
Business Wars25 Mars 2019

Hasbro vs Mattel - Boy Toy | 2

It’s the 1960s and Hasbro is struggling. The pencil manufacturer turned toymaker hasn’t had a major success since Mr. Potato Head hit the shelves in 1952, and it’s starting to lose money. If the company doesn’t act fast, it’ll be headed for bankruptcy in no time.

Mattel’s “accessories sold separately” approach to Barbie has revolutionized the industry. Now Hasbro’s toymakers hope to replicate her success with a doll of their own—for boys. But first, they’ll have to get the green light from CEO Merrill Hassenfeld, who has one iron-clad rule about new toys: no dolls.

Meanwhile, Mattel’s about to roll out a hot new boy-themed toy of its own that will cement the company’s status as the world’s top toymaker.


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Encore: Hershey's vs Mars | Blast Off | 2

Encore: Hershey's vs Mars | Blast Off | 2

It’s 1923 and the Hershey Chocolate Company dominates the candy bar business. With its milk chocolate Hershey bar and bite-sized Kisses, Hershey seems impossible to beat.But in a Chicago police station, an awkward father-son reunion is about to sire a new challenger in the candy business.That challenger is Mars and it’ll make its breakthrough by wrapping nougat in chocolate. For now, it’s got no plans to topple Hershey.But all that’s going to change when a family feud spawns a European offshoot, the launchpad for a new and far more aggressive candy empire.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

27 Dec 202123min

Encore: Hershey's vs Mars | Chocolate Town | 1

Encore: Hershey's vs Mars | Chocolate Town | 1

It’s 1886 and in New York City, a young confectioner called Milton Hershey is desperately trying to save his business.He’s been struggling for years. He founded his first candy business in Philadelphia, only to watch it collapse. His second venture lasted just weeks. Now, he’s loaded up with debts he cannot pay.But he’s about to get a visit from a man who will change his fortunes forever, paving the way for him to introduce America to the joys of milk chocolate… and build a sweets-fueled empire.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22 Dec 202127min

Christmas Movie Wars | An Iconic Holiday Tradition | 6

Christmas Movie Wars | An Iconic Holiday Tradition | 6

Over the past decade, made-for-TV holiday romance movies have gone from a seasonal guilty pleasure to a mainstream phenomenon, drawing in millions of viewers year over year. While Hallmark and Lifetime still seem to be guiding this sleigh, streamers like Netflix and Hulu are getting in on the action as well, putting their own spin on the cheesy Christmas classics — and it’s paying off.So what makes these movies such an iconic holiday tradition? Here to answer that and more is Danny Pellegrino, host of the Everything Iconic podcast, and co-host of A Very Merry Iconic podcast. He’s taking us deep into the world of Christmas movie magic, and sharing a few films you’ll definitely want to add to your Christmas list.Everything Iconic with Danny Pellegrino: https://everythingiconic.com/Please support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Dec 202125min

Christmas Movie Wars | A Season Like No Other | 5

Christmas Movie Wars | A Season Like No Other | 5

As a global pandemic hits, both Hallmark and Lifetime are in danger of not being able to complete their movies for their upcoming Christmas programming. The two companies get creative to shoot their films. Meanwhile, Hallmark hires a new CEO to rebound after the scandals of the prior year. And the pandemic gives even more players the opportunity to enter the Christmas Movie space, leaving open the question of who will dominate.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

15 Dec 202126min

Christmas Movie Wars | The Scandal Express | 4

Christmas Movie Wars | The Scandal Express | 4

Hallmark faces a year of scandals. First, one of their marquee stars gets charged with committing fraud to get her daughters admitted to an elite college. Then, in the midst of their Countdown to Christmas programming, the channel’s decision to pull an ad featuring two brides generates massive backlash. Hallmark ekes out a ratings win, but the cracks in its dominance are starting to show.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsors!Podium - Get started free today at podium.com/BWSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13 Dec 202122min

Christmas Movie Wars | It's a Wonderful Strife | 3

Christmas Movie Wars | It's a Wonderful Strife | 3

After years of being content to play second fiddle to Hallmark, Lifetime decides to make a big move in 2018. They produce more Christmas movies than ever before and go after Hallmark’s biggest weakness: its lack of diversity. Of the twenty-one original Christmas movies Hallmark aired in 2017, only one featured a non-White lead and more people are starting to notice.But Lifetime’s not the only company to come after Hallmark’s crown. To set themselves apart, Netflix decides to use its deep pockets to hire stars that neither Hallmark nor Lifetime can afford.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

8 Dec 202121min

Christmas Movie Wars | Once Upon A Christmas Ratings Hit | 2

Christmas Movie Wars | Once Upon A Christmas Ratings Hit | 2

In 1951, the founder of Hallmark Cards, the successful greeting card company, decides to get into television by sponsoring a live opera airing on Christmas Eve. It’s a success, and Hallmark becomes a regular sponsor of television programming for decades. But when they launch their own cable channel in the early 2000s, the picture isn’t so rosy. By 2005, they’re considering selling the channel, but once again Christmas programming saves the day.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars.Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

6 Dec 202122min

Christmas Movie Wars | A Very Merry Rivalry | 1

Christmas Movie Wars | A Very Merry Rivalry | 1

In 2009 the Hallmark Channel launched "Countdown to Christmas," which included four original movies made on a modest budget that follow a predictable formula. It was an immediate ratings hit, catapulting Hallmark to the top of the cable charts. Competitors start to take notice, most notably Lifetime, which caters to the same demographic. Three years later, Lifetime launches their own block of Christmas programming called “It’s a Wonderful Lifetime” featuring similar original movies. It kicks off a Christmas movie rivalry that is big business.Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Please support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1 Dec 202124min

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