Gibson vs Fender - The Stratocaster Blasts Off | 3
Gibson's Les Paul sets a new standard for the solid-body electric guitar, and rival guitar maker Fender needs to respond. The company does so in 1954 with a sleek, futuristic guitar unlike anything el...
26 Juni 201924min
Gibson vs Fender - Loud and Clear | 2
It's 1950, and Fender's first solid-body guitar, the Esquire, is the laughingstock of the music industry. To guitar makers used to elegantly made hollow-body guitars, Fender's thin, simple plank of so...
24 Juni 201926min
Gibson vs Fender - Les and Leo | 1
In the 1930s and ’40s the market for electric guitars is growing, but it’s hindered by the instruments’ flawed designs. But a small group of mavericks is rethinking the guitar for the electronic age.O...
19 Juni 201925min
Anheuser-Busch vs Miller - Surprise Attack Dog | 5
It’s the 1980s and Miller’s glory days are over. Drinkers are deserting High Life and Anheuser-Busch is about to launch a $50 million attack on Miller Lite.With the pressure mounting, Miller hunts for...
12 Juni 201924min
Anheuser-Busch vs Miller - Miller Killers | 4
It’s the late 1970s and Miller is hurtling towards the top of the brewing industry on the back of High Life and Lite. Anheuser-Busch’s new leader August Busch III knows he must act fast to stop the th...
10 Juni 201922min
Anheuser-Busch vs Miller - It’s Miller Time! | 3
Come the early 1970s, Miller has a new owner: tobacco giant Philip Morris. Armed with the Marlboro maker’s millions and marketing skills, Miller is about to shake up the beer business with a campaign ...
5 Juni 201922min
Anheuser-Busch vs Miller - Swinging for the Majors | 2
By 1933 Prohibition is over, and that means the race is on to dominate a beer market that’s been reset. Under the leadership of Anheuser-Busch heir Gussie Busch, the company is out to reclaim the beer...
3 Juni 201924min
