Gibson vs Fender - Back From the Brink | 5
Business Wars3 Juli 2019

Gibson vs Fender - Back From the Brink | 5

It's the early 1980s, and for the first time in 30 years, the U.S. guitar market has gone cold. Bands are switching to synthesizers and kids are ditching their garage bands for computers and video games.

A group of employees has bought the Fender brand but not its factory. Now they need to find a place to keep making guitars — fast. And Gibson has new owners, too — who bring plenty of rock 'n' roll attitude to the job, but little experience. Can these new stewards of guitar's most hallowed brands save their companies from the scrap heap?


Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avsnitt(667)

Browser Wars - Poker Face  | 3

Browser Wars - Poker Face | 3

It’s 1974, and a young programmer named Paul Allen has just caught a glimpse of the world’s first personal computer, the Altair 8800. It has the potential to change the computing landscape forever — b...

4 Dec 201823min

Browser Wars - The Birth of a Dot Com Giant  | 2

Browser Wars - The Birth of a Dot Com Giant | 2

Two disgruntled tech whizzes, Jim Clark and Marc Andreessen, join forces to exact revenge on the companies that wronged them, building a browser so fast and powerful that it wipes their competitors of...

29 Nov 201820min

Browser Wars - Kickstarting a Revolution  | 1

Browser Wars - Kickstarting a Revolution | 1

It’s 1992, and in the basement of the chemistry building at the University of Illinois at Urbana-Champaign, two computer science students are working on a new web browser. Up to this point, browsing h...

27 Nov 201822min

Red Bull vs Monster - Buzzkill | 3

Red Bull vs Monster - Buzzkill | 3

As the extreme marketing battle between Red Bull and Monster reaches unprecedented heights (128,000 feet above sea level, to be precise), a new challenger steps onto the scene. 5-hour Energy, the tiny...

20 Nov 201823min

Red Bull vs Monster - Beast Gores Bull  | 2

Red Bull vs Monster - Beast Gores Bull | 2

As Red Bull plans its U.S. invasion, an unlikely upstart vies to beat it to market. Led by branding guru Mark Hall, the wholesome Hansen Beverage Company launches Monster, a grungy, all-American alter...

15 Nov 201823min

Red Bull vs Monster - Get Your Wings | 1

Red Bull vs Monster - Get Your Wings | 1

It’s the early 1980s, and in Bangkok, Thailand, a jet-lagged toothpaste marketing exec named Dietrich Mateschitz has just tasted Krating Daeng, an energy tonic popular with rickshaw drivers. The flavo...

13 Nov 201823min

Napster vs The Record Labels - Interview with Mikael Wood | 7

Napster vs The Record Labels - Interview with Mikael Wood | 7

Host David Brown sits down with L.A. Times pop music critic Mikael Wood to talk about how Napster changed not only the music business, but music itself. It turns out digital music downloads paved the ...

8 Nov 201826min

Napster vs The Record Labels - Fight to the Death | 6

Napster vs The Record Labels - Fight to the Death | 6

Napster is approaching its death throes. The file sharing company has one shot left: Bertelsmann, the record label that’s confident it has come up with a foolproof plan to profit from its former foe. ...

6 Nov 201826min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-jossan-nina
rss-borsens-finest
uppgang-och-fall
rss-svart-marknad
avanzapodden
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
svd-tech-brief
fill-or-kill
lastbilspodden
borsmorgon
kapitalet-en-podd-om-ekonomi
bathina-en-podcast
rss-den-nya-ekonomin
rss-wallnor-pm
rss-inga-dumma-fragor-om-pengar
tabberaset