Cereal Wars - Cereal Offenders | 4
Business Wars24 Juli 2019

Cereal Wars - Cereal Offenders | 4

It’s the late 1950s and General Mills is playing catch-up. While Kellogg’s and Post are thriving on the back of animated characters and sugary cereals, General Mills’ cereals are looking stale. So now the Cheerios maker is on a mission to create its own roster of cartoon heroes who can charm children into demanding its cereals.

As General Mills fights back, Post is looking to the stars. It's planning a direct attack on Kellogg’s best-selling cereal with help from the space race.

But after years of selling sugary cereal with loveable characters, the cereal giants are about to face a backlash on Capitol Hill.

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Browser Wars - Microsoft on the Hot Seat | 5

Browser Wars - Microsoft on the Hot Seat | 5

To compete with Netscape, Bill Gates is forced to do the one thing he hates most: give tech away for free. He bundles Internet Explorer with Windows, effectively making his browser ubiquitous--and Net...

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Browser Wars - An Offer They Can’t Refuse | 4

Browser Wars - An Offer They Can’t Refuse | 4

It’s summer 1995, and Bill Gates is worried about the sudden rise of the Internet. In the world of computers, Gates is used to being in the driver’s seat. Now it seems he’s not even in the car. Marc ...

6 Dec 201823min

Browser Wars - Poker Face  | 3

Browser Wars - Poker Face | 3

It’s 1974, and a young programmer named Paul Allen has just caught a glimpse of the world’s first personal computer, the Altair 8800. It has the potential to change the computing landscape forever — b...

4 Dec 201823min

Browser Wars - The Birth of a Dot Com Giant  | 2

Browser Wars - The Birth of a Dot Com Giant | 2

Two disgruntled tech whizzes, Jim Clark and Marc Andreessen, join forces to exact revenge on the companies that wronged them, building a browser so fast and powerful that it wipes their competitors of...

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Browser Wars - Kickstarting a Revolution  | 1

Browser Wars - Kickstarting a Revolution | 1

It’s 1992, and in the basement of the chemistry building at the University of Illinois at Urbana-Champaign, two computer science students are working on a new web browser. Up to this point, browsing h...

27 Nov 201822min

Red Bull vs Monster - Buzzkill | 3

Red Bull vs Monster - Buzzkill | 3

As the extreme marketing battle between Red Bull and Monster reaches unprecedented heights (128,000 feet above sea level, to be precise), a new challenger steps onto the scene. 5-hour Energy, the tiny...

20 Nov 201823min

Red Bull vs Monster - Beast Gores Bull  | 2

Red Bull vs Monster - Beast Gores Bull | 2

As Red Bull plans its U.S. invasion, an unlikely upstart vies to beat it to market. Led by branding guru Mark Hall, the wholesome Hansen Beverage Company launches Monster, a grungy, all-American alter...

15 Nov 201823min

Red Bull vs Monster - Get Your Wings | 1

Red Bull vs Monster - Get Your Wings | 1

It’s the early 1980s, and in Bangkok, Thailand, a jet-lagged toothpaste marketing exec named Dietrich Mateschitz has just tasted Krating Daeng, an energy tonic popular with rickshaw drivers. The flavo...

13 Nov 201823min

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