Cereal Wars - Trix of the Trade | 5
Business Wars29 Juli 2019

Cereal Wars - Trix of the Trade | 5

It’s the 1980s and General Mills is making waves with a new cereal based on the world’s hottest video game: Pac-Man.

But Kellogg’s is hoping to cash in on a different trend: the growing clamour among adults for healthier breakfasts.

So it’s plotting a taboo-busting ad campaign that will rewrite the rules of cereal promotion and spark an all-out battle among the cereal makers to win over the health conscious.

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Netflix vs Blockbuster - Origins | 2

Netflix vs Blockbuster - Origins | 2

After Hastings pleaded with Antioco to buy Blockbuster Online, Antioco agreed to present Hasting’s proposal to the board. What he didn’t tell him was that he was pushing the board to reject the offer ...

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Netflix vs Blockbuster - Sudden Death | 1

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This is Episode 1 of an 8-part series on the brutal business battle between Netflix and Blockbuster, and later HBO.It all started around 1997, with a guy named Marc Randolph and his mathematician frie...

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Introducing: Business Wars

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Netflix-HBO. Nike-Adidas. Business is war. Sometimes the prize is your wallet. Sometimes your attention. Sometimes just the fun of beating the other guy. From Wondery, the network behind Dirty John an...

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