Hershey vs Mars - Mars Attacks! | 4
Business Wars6 Nov 2019

Hershey vs Mars - Mars Attacks! | 4

It’s 1965 and Forrest Mars has just become the manufacturer of Snickers and M&M’s. He is now – at last – ready to duke it out with Hershey in a battle to become the number one candy maker in America.

And he knows Hershey is far from prepared for his sudden switch from ally to enemy. Hershey is a company wedded to tradition. It has no marketing department, doesn’t advertise, and has a completely complacent sales team.

The question is: can Hershey shake off its docile ways in time to stop Forrest’s relentless advance?


Exciting news! Business Wars is now available globally. That means you can listen to Business Wars in French, German, Spanish, and Brazilian Portuguese:

wondery.fm/BWPortuguese

wondery.fm/BWSpanish

wondery.fm/BWFrench

wondery.fm/BWGerman

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avsnitt(661)

ENCORE: Beyond Meat vs Impossible Burger | Beefing Up, Chowing Down | 3

ENCORE: Beyond Meat vs Impossible Burger | Beefing Up, Chowing Down | 3

It’s 2019 and plant-based meats are on fire. But they’re also under fire. Supporters of the beef industry start a food fight with the plant-based meat industry. It kicks off on Super Bowl Sunday, with...

7 Jan 32min

ENCORE: Beyond Meat vs Impossible Burger | Flame Broiled | 2

ENCORE: Beyond Meat vs Impossible Burger | Flame Broiled | 2

It’s 2016 and both Pat Brown’s Impossible Foods and Ethan Brown’s Beyond Meat are cooking up plant-based burgers for mass consumption. Ethan tries to woo Whole Foods executives to carry his Beyond Bur...

31 Dec 202531min

ENCORE: Beyond Meat vs Impossible Burger | Pressure Cooker | 1

ENCORE: Beyond Meat vs Impossible Burger | Pressure Cooker | 1

It's 2008 and two men, both vegans, ponder what they can do to improve the climate. Though they’re on separate sides of the country and in different professions (but they coincidentally share a last n...

31 Dec 202538min

How Nvidia Owned A.I. | Once in a Lifetime | 2

How Nvidia Owned A.I. | Once in a Lifetime | 2

Flush from its success in video game graphics, Nvidia sets its sights on turning its gaming chips into the tools that will power the next wave of computing advancement. With both investors and compute...

24 Dec 202542min

How Nvidia Owned A.I. | Light Speed or Bust | 1

How Nvidia Owned A.I. | Light Speed or Bust | 1

It’s the early 1990s and video games are about to go 3D. And in a Denny’s in Silicon Valley, three engineers are plotting to cash in on the transition with a startup called Nvidia. But when they misju...

17 Dec 202544min

The Many Deaths of Dungeons & Dragons | Game On | 3

The Many Deaths of Dungeons & Dragons | Game On | 3

Fifty years after its inception, Dungeons & Dragons has become more than just a fantasy game for nerds. It’s a cultural phenomenon, thanks in part to Netflix’s “Stranger Things” and livestream channel...

11 Dec 202539min

The Many Deaths of Dungeons & Dragons | A Kingdom Reborn | 2

The Many Deaths of Dungeons & Dragons | A Kingdom Reborn | 2

After years of falling sales, Dungeons & Dragons’ publisher TSR is being dragged under by massive debts and in need of rescue. But as hopelessness takes hold, TSR boss Lorraine Williams resorts to des...

10 Dec 202538min

The Many Deaths of Dungeons & Dragons | Wizards and Witch Hunts | 1

The Many Deaths of Dungeons & Dragons | Wizards and Witch Hunts | 1

When Gary Gygax and his gaming pal Dave Arneson create Dungeons & Dragons, he believes he’s onto something special and starts a business called TSR to publish it. But when TSR publishes the game, he m...

3 Dec 202543min

Populärt inom Business & ekonomi

badfluence
framgangspodden
rss-jossan-nina
varvet
uppgang-och-fall
bathina-en-podcast
avanzapodden
svd-tech-brief
rss-kort-lang-analyspodden-fran-di
rss-borsens-finest
rss-inga-dumma-fragor-om-pengar
borsmorgon
24fragor
lastbilspodden
kapitalet-en-podd-om-ekonomi
dynastin
rss-dagen-med-di
rss-den-nya-ekonomin
market-makers
fill-or-kill