Under Armour's Attack on Nike | Signature Sneakers | 3
When Michael Jordan signed with an upstart running shoe company called Nike in the 1980s, it revolutionized the signature sneaker landscape and made Nike the brand to beat. Under Armour made a similar...
26 Mars 41min
Under Armour's Attack on Nike | Dropping the Ball | 2
It’s 2014 and Under Armour is getting increasingly aggressive as it takes on Nike, buying fitness apps and signing record-breaking endorsement deals. But they face a major setback when one of their bi...
25 Mars 45min
Under Armour's Attack on Nike | Sweat Equity | 1
It’s 1995 and college football player Kevin Plank is frustrated with the way the cotton t-shirt he wears under his pads gets drenched with sweat. He begins designing a t-shirt made from a different ki...
18 Mars 43min
Gatorade Sweats the Competition | Defending the Title | 3
As the 1990s come to a close, Gatorade has become an established powerhouse brand, thanks to a 25-year head start and the star power of their spokesperson Michael Jordan. But the millennium brings fre...
11 Mars 38min
Gatorade Sweats the Competition | Be Like Mike | 2
It’s the early 1970s, and Gatorade isn’t just the leader in sports hydration — it is sports hydration. No other competing brand comes close. But that dominance won’t last forever. Soon, Gatorade must ...
4 Mars 34min
Gatorade Sweats the Competition | Searching for a Solution | 1
It’s 1965 and at the University of Florida, a team of kidney scientists is working hard on an electrolyte beverage solution to prevent dehydration. It’s a hit with the school’s football team, the Flor...
25 Feb 43min
The Buy Now Pay Later Takeover | Fake Money | 3
In the 2010s, FinTech companies emerged offering a Buy Now, Pay Later service that made financing available, at a time when trust in big banks was low. But as dependence on these apps grows, consumers...
19 Feb 40min
The Buy Now Pay Later Takeover | Maxing Out | 2
Klarna’s popularity in the United States soars as the Covid-19 pandemic closes brick-and-mortar stores and online shopping surges. But Klarna also has a fresh wave of competitors. And as consumers fin...
18 Feb 40min
