Crafting The Great: A Vision for Modern Vintage with Emily Current and Meritt Elliott

Crafting The Great: A Vision for Modern Vintage with Emily Current and Meritt Elliott

Ken Pilot interviews Emily Current and Meritt Elliott, Co-Founders of fashion brand, The Great, on this Flight of The Retail Pilot Podcast. Plus, he has a short "Pre-Flight" conversation with Jan Kniffen, former retail executive and current CNBC retail expert, to discuss what 2025 looks like for the retail industry.


Pre-Flight with Jan Kniffen


Jan Kniffen shares his outlook for retail in 2025:

  • Retailers are optimistic after a solid 2024 holiday season

  • Consumer spending expected to remain healthy, especially among higher-income shoppers

  • Lower-income consumers adapting to higher costs

  • Tariffs not a major concern for most retailers

  • Positive outlook for discretionary retailers like Ralph Lauren, Nike, Lululemon


Interview with Emily Current and Meritt Elliott


Ken speaks with the co-founders of The Great about their journey and brand:


Brand Origins

  • Met as UCLA students, bonded over vintage fashion

  • Started as celebrity stylists before launching denim brand Current/Elliott

  • Founded The Great in 2015, focusing on casual, nostalgic Americana


The Great Brand

  • Offers casual, vintage-inspired clothing across multiple categories

  • About $50 million in annual revenue

  • Distribution split between e-commerce, retail stores, and wholesale


Business Approach

  • Self-funded, focused on organic growth

  • Value wholesale partnerships alongside direct-to-consumer

  • Emphasis on in-person experiences and community building


Collaborations

  • Partnerships with Eddie Bauer, Birkenstock, Pottery Barn

  • Interested in future collaboration with Converse


Marketing Strategy

  • Rely heavily on word-of-mouth and organic growth

  • Use collaborations and retail stores as marketing tools

  • Celebrity fans include Reese Witherspoon and Rachel Bilson


Future Plans

  • Expanding reach to new geographic markets

  • Considering growth in men's, children's, and home categories


Working as Co-CEOs

  • Emphasize complementary skills and shared vision

  • Stress importance of understanding all aspects of the business



Hosted by Ausha. See ausha.co/privacy-policy for more information.

Avsnitt(93)

Brian Berger: Innovation, technology and underwear - how a trip to a department store inspired the creation of Mack Weldon, "sharp clothe...

Brian Berger: Innovation, technology and underwear - how a trip to a department store inspired the creation of Mack Weldon, "sharp clothe...

Join Ken as he sits down with Brian Berger, Founder & CEO of Mack Weldon, a leading menswear brand that has taken the industry by storm.With a focus on design, performance and functionality, Mack Weldon offers a specialty line of underwear, socks and t-shirts that has garnered a loyal following among men worldwide.Brian brings over a decade of experience in the digital world to his role at Mack Weldon, having served in leadership positions at Comcast, WebMD and Excite@Home.Tune in to this episode to learn more about Brian's journey in the world of retail and discover how he has built Mack Weldon into the success story it is today. Hosted by Ausha. See ausha.co/privacy-policy for more information.

1 Maj 202337min

Mindy Grossman: Award-winning brand-builder, inspirational leader and strategic visionary shares her inspiring story

Mindy Grossman: Award-winning brand-builder, inspirational leader and strategic visionary shares her inspiring story

On this episode of The Retail Pilot, join Ken as he sits down with retail legend, Mindy Grossman.Mindy Grossman is a highly accomplished businesswoman who has held leadership positions in companies such as HSN, Nike and Weight Watchers. Her innovative approaches to retail and marketing have earned her numerous accolades throughout her career.Tune in to hear Ken and Mindy explore Mindy's journey to success, the challenges she's faced along the way, and the lessons she's learned that can inspire listeners to achieve their own goals.Hosted by Ausha. See ausha.co/privacy-policy for more information.

24 Apr 202344min

Gary Sheinbaum & Nadia Boujarwah: Innovation and inclusivity in plus-size women's apparel

Gary Sheinbaum & Nadia Boujarwah: Innovation and inclusivity in plus-size women's apparel

Join Ken as he sits down with two retail extraordinaires, Gary Sheinbaum, CEO of Ashley Stewart, and Nadia Boujarwah, Co-Founder and CEO at Dia&Co. Discover how they're taking the plus-size industry by storm with their dynamic strategies and cutting-edge insights.From fashion to empowerment, learn how these industry leaders are changing the game and making a difference.Hosted by Ausha. See ausha.co/privacy-policy for more information.

17 Apr 202343min

Millard "Mickey" Drexler: A candid conversation about the life and career of an actual Retail "Legend" - Part 2

Millard "Mickey" Drexler: A candid conversation about the life and career of an actual Retail "Legend" - Part 2

Next up on The Retail Pilot podcast, Ken sat down again with Millard "Mickey" Drexler, Chairman of Alex Mill.Come along for the ride as Ken and Mickey chat more about Mickey's legendary career building brands and his legacy with leading companies such as Ann Taylor, Gap, Old Navy, J.Crew, Madewell and now Alex Mill.Hosted by Ausha. See ausha.co/privacy-policy for more information.

6 Apr 202354min

Millard "Mickey" Drexler: A candid conversation about the life and career of an actual Retail "Legend" - Part 1

Millard "Mickey" Drexler: A candid conversation about the life and career of an actual Retail "Legend" - Part 1

To kick off The Retail Pilot podcast, Ken sat down with Millard "Mickey" Drexler, Chairman of Alex Mill. Come along for the ride as Ken and Mickey discuss his legendary career building brands and leading companies such as Ann Taylor, Gap, Old Navy, J.Crew, Madewell and now Alex Mill.Ken's conversations with Mickey will be featured throughout three episodes exploring his journey through retail, running the business, and Mickey's favorite picks.Hosted by Ausha. See ausha.co/privacy-policy for more information.

27 Mars 202326min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-borsens-finest
uppgang-och-fall
svd-ledarredaktionen
avanzapodden
lastbilspodden
rikatillsammans-om-privatekonomi-rikedom-i-livet
fill-or-kill
rss-kort-lang-analyspodden-fran-di
rss-dagen-med-di
affarsvarlden
borsmorgon
dynastin
tabberaset
kapitalet-en-podd-om-ekonomi
montrosepodden
rss-inga-dumma-fragor-om-pengar
market-makers