S23EP03: Psychographics vs Demographics
1 Insight4 Apr 2024

S23EP03: Psychographics vs Demographics

In this episode, I coach two clients on how to achieve their goals. Mary Grant is a successful fashion entrepreneur looking to transition into coaching. The other client, David Watson, is a successful consultant who wants to grow and make a bigger impact. The one thing we have in common is that we all want to find our ideal clients. I believe the key to do that is to understand their psychographics, not just demographics. Psychographics are the client's values, beliefs, and motivations. So...

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S13EP02: Put courage over comfort

S13EP02: Put courage over comfort

Stephanos is a consultant to high-level leaders with a background in the corporate world. He is one of the pioneer members of Transition Excellence—my community of high-level leaders transitioning int...

28 Okt 202122min

S13EP01: Stop practicing!

S13EP01: Stop practicing!

Anu is a consultant to high-level organizations and their leadership teams. She's an incredible woman who has literally been a leader since the age of 6. But right now she is holding back from telling...

21 Okt 202124min

S12EP05: A powerful conversation about love

S12EP05: A powerful conversation about love

Today you're going to be privy to a deep conversation, not much coaching going on here. But there's nothing more powerful than a deep conversation. Garrison is a leader, an entrepreneur and a member ...

14 Okt 202123min

S12EP04: The Power of a Powerful Woman

S12EP04: The Power of a Powerful Woman

Four of the most powerful words you can ever say to a client are, "Tell me your story..." Tatiana was a Managing Director of an investment bank, where she was responsible for managing billions of dol...

7 Okt 202132min

S12EP03: The Thinking Partnership

S12EP03: The Thinking Partnership

As a coach, you need to continually re-invent the way you work with clients. Over years of coaching highly successful people, I have seen that the more successful people become, the less they are able...

1 Okt 202130min

S12EP02: The Upper Limit Problem

S12EP02: The Upper Limit Problem

There's an invisible limit to your success, your happiness and your income. And you are creating it... Today I am coaching a highly successful entrepreneur and business owner. Listen in as a "client...

16 Sep 202117min

S12EP01: The Audacity Spectrum

S12EP01: The Audacity Spectrum

Alina is a very courageous woman, with a 20 year career in high level finance behind her. She was a Managing Director at Rothschild & Co, responsible for €3 billion of assets under management. She's a...

9 Sep 202129min

S11EP06: “I am more committed to other people than I am to myself…”

S11EP06: “I am more committed to other people than I am to myself…”

As coaches and consultants, we are committed to making a difference and making an impact, and changing people's lives. Too often we do this at a cost to ourselves. Join me as a fly on the wall for an...

2 Sep 202139min

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