Beyond The Art of Shaving: How Eric Malka Built a Brand, Sold It, and Found a New Purpose
Mimir10 Feb 2025

Beyond The Art of Shaving: How Eric Malka Built a Brand, Sold It, and Found a New Purpose

When Eric Malka co-founded The Art of Shaving, he wasn’t just launching a brand—he was reshaping an entire industry. With a relentless drive and a deep belief in natural skincare, he built one of the most recognizable luxury grooming brands, ultimately selling it to Procter & Gamble. But after achieving his dream and reaching the pinnacle of success, Eric made a surprising decision: he walked away.

Despite building a billion-dollar company, he found himself anxious, unfulfilled, and questioning everything. He realized that success alone didn’t guarantee happiness—and that real fulfillment required something deeper.

Before the interview I had the chance to read his new book,On The Razor’s Edge: The Story of The Art of Shaving. ****Eric shares how he transformed from a young entrepreneur with something to prove into a seasoned investor helping the next generation of founders.

This is very unlike every other big brand name interview. So many of his responses surprised me and some of my favorite moments include:

  • How a chip on his shoulder fueled his success (and why self-doubt can be a powerful motivator)
  • Why visionary founders struggle with execution—and how to find the right balance
  • The truth about entrepreneurial luck—and how to increase your odds of finding it
  • How to overcome overthinking
  • What most investors get wrong about backing early-stage entrepreneurs
  • How he helps founders today—not as a consultant, but as a partner

Eric doesn’t just talk about success; he talks about what comesafter—the anxieties, the realizations, and the hard choices that most entrepreneurs don’t see coming. This is a must-listen for anyone building a business, navigating ambition, or questioning what success really means.


Connect with Eric:

Website

Book

Socials:

https://www.linkedin.com/in/eric-malka-9071529/

https://www.instagram.com/malkaeric/

https://www.facebook.com/search/top/?q=Eric Malka

https://www.tiktok.com/@malkaeric?_t=ZT-8sAGjrp5GU2&_r=1

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