TikTok Bans, Video Strategy & Which Social KPIs Even Matter w/ MacKenzie Green

TikTok Bans, Video Strategy & Which Social KPIs Even Matter w/ MacKenzie Green

We’re back with a special House Guest: MacKenzie Green, VP Social at Future joins the show to ask the billion dollar question:

What does the TikTok ban mean to marketers and more importantly, what should we be focusing on when it comes to social in 2024 and beyond?

In addition to being a content creator and podcaster, MacKenzie is an absolute marketing renegade who runs social teams responsible for brands like WhoWhatWear, Marie Claire, and has a wealth of experience in bridging the gap between social and the C-suite.

Here’s what Christine and MacKenzie cover in this episode:

  • TikTok ban decoded
  • Long-form content as a content farm for short-form
  • How TikTok has QVC’d social media and the collapse of the social funnel
  • Why follower metrics might not matter anymore and what KPIs you should focus on instead
  • How to properly staff social teams (no more individual contributor roles, please!).

Resources mentioned in this episode:


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