#16: Creating Great Links that Boost Your Website's Ranking

#16: Creating Great Links that Boost Your Website's Ranking

In Episode #16 Eric and Neil talk about how to create great links that boost your website’s ranking. Hear about specific strategies that you can implement to create stellar links with high relevancy. Time Stamped Show Notes: 00:23 – What goes into a great link? 00:40 – The more people link to you, the better you will rank. 00:55 – Not all links are created equal. 01:20 – Look for domain authority 02:00 – Look at how relevant a link is 02:30 – Linking sites with related topics 02:55 – Do-follow links vs. no-follow links 03:50 – Study by Moz: The effects of links and where you’re linking from 04:30 – How easy is it for someone to build a certain link? 05:05 – Google knows the difference between user-generated content and non-user-generated content 05:30 – Links that can’t be easily manipulated are much more powerful. 06:00 – Don’t make too many links too quickly. 06:38 – Continuing with the same velocity will eventually make your ranking jump 07:00 – Stay consistent with your speed as you build links. 07:30 – Link Blending 07:40 – Mentioning other people in the same category so that Google can recognize the relevancy of your links 08:30 – Getting links from high-ranked sites by using the same keywords 09:40 – A Link Wheel 10:00 – Cross linking and multiple tiers of links 10:20 – All the sites are boosting each other up 10:45 – Apply this tactic in a “white hat” way. 11:30 – Check out tomorrow’s episode! 3 Key Points: Not all links are created equal—look for domain authority and relevancy. Use links that can’t be easily manipulated. Stay consistent with the number of links you are adding throughout the life of your website. Resources Mentioned: Study by Moz: An article that discusses the effects of links from different sources Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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Your ChatGPT Searches Were Temporarily Visible in Google Search Results

Your ChatGPT Searches Were Temporarily Visible in Google Search Results

In episode #3019, Eric Siu and Neil Patel discuss how AI is reshaping YouTube content and revenue, along with growing concerns around data privacy. They also explore strategies for packaging AI content and the trade-offs between entrepreneurship and private equity control in business. TIME-STAMPED SHOW NOTES (00:00) ChatGPT and Data Privacy Concerns (01:02) The Impact of AI on YouTube Revenue (02:52) Content Creation Strategies for AI Videos (05:59) Navigating Private Equity and Business Control (11:48) Entrepreneurship vs. Private Equity Management To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

7 Aug 24min

Peer Groups Will Make You Rich (With A Caveat)

Peer Groups Will Make You Rich (With A Caveat)

In this episode #3018, Eric Siu and Neil Patel discuss the value of surrounding yourself with the right peers and being intentional with networking to drive growth. They dive into continuous learning, crypto and credit rewards, and cultural views on obesity—ending with thoughts on health, genetics, and lifestyle habits. TIME-STAMPED SHOW NOTES (00:00) The Power of Peer Groups (02:07) Intentional Networking for Growth (04:07) The Importance of Learning Loops (06:40) Crypto and Credit Card Points (09:15) Cultural Perspectives on Obesity (12:54) Genetics vs. Lifestyle Choices (15:42) Conclusion and Reflections To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

6 Aug 18min

Marketers MUST jump on Claude agents TODAY

Marketers MUST jump on Claude agents TODAY

In this episode 3017, Eric Siu and Neil Patel discuss key takeaways from the CMO Awards in Colombia, highlighting the nuances of global marketing and regional expectations. They explore how marketing trends, AI, and SEO strategies differ for startups and established brands—and why adapting to client needs is critical for success. TIME-STAMPED SHOW NOTES (00:00) Insights from the CMO Awards in Colombia (06:21) Understanding Global Marketing Dynamics (12:46) The Impact of Marketing Sensitivity and Trends (17:38) SEO Strategies for Startups vs Established Companies To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

5 Aug 23min

You Can't Be Rich Without Volatility

You Can't Be Rich Without Volatility

In this episode #3016, Eric Siu and Neil Patel discuss how wealth often follows volatility, and why embracing risk is key to growth. They cover how debt can fuel business expansion, the shifting perception of agencies, and how AI is transforming marketing by increasing speed and efficiency. TIME-STAMPED SHOW NOTES (00:00) The Volatility of Wealth (02:58) Risk and Reward in Business (05:54) The Role of Debt in Business Growth (08:56) Agency Status in the Business World (11:53) The Shift in Marketing Dynamics (15:00) AI's Impact on Marketing and Employment (20:03) Leveraging AI for Marketing Efficiency To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

4 Aug 28min

What Partnering Can Be a Better Form of Marketing?

What Partnering Can Be a Better Form of Marketing?

In episode #3015, Eric Siu and Neil Patel discuss the value of partner marketing and the balance leaders need to strike between teaching and doing. They also cover the rising costs of podcast sponsorships and wrap up with a look at the ethical challenges in viral marketing. TIME-STAMPED SHOW NOTES (00:00) The Power of Partner Marketing (04:34) Teaching vs. Doing in Leadership (07:39) High-Stakes Podcast Sponsorships (10:05) Viral Marketing and Ethical Boundaries To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

31 Juli 16min

How to Produce Content at Scale With Podcasting, Content, and Webinars

How to Produce Content at Scale With Podcasting, Content, and Webinars

In this episode #3014, Eric Siu and Neil Patel discuss scaling content through podcasts, webinars, and short-form videos. They dive into the economics and effectiveness of webinars, the pros and cons of personal branding, and reflect on the ideal level of fame in business while juggling family life, productivity, and recruiting top talent. TIME-STAMPED SHOW NOTES (00:00) Podcasting for Content at Scale (01:15) Long-form Sessions for Short-form Clips (03:09) Webinar Experiments and Lead Quality (06:22) Webinar ROI and Promotion Strategy (08:32) The Value of Revenue vs. Vanity Metrics (10:03) Navigating Fame and Brand Impact (12:06) Managing Fan Attention in Public (13:45) Personal Brand ROI in Recruiting (16:26) Turning Down Speaking Gigs and Brand Deals (18:57) Teaching Humility Through Simplicity To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

30 Juli 23min

Elon vs. Zuck – $1B Compute vs. $1B Humans

Elon vs. Zuck – $1B Compute vs. $1B Humans

In this episode #3013, Eric Siu and Neil Patel discuss Elon Musk’s $1B bet on compute versus Zuckerberg’s $1B spend on AI talent. They explore buy vs. build strategies, ChatGPT’s evolving ranking factors, and how brand mentions, content depth, and consistency shape visibility in the AI era. TIME-STAMPED SHOW NOTES (00:00) Elon vs. Zuck: Compute vs. Talent (01:30) Tesla’s Competitive Edge (03:25) Why Elon Picks the Hard Way (06:10) Buy vs. Build Debate (08:45) ChatGPT’s Traffic Advantage (09:50) SEO Is Evolving Fast (11:00) Brand Mentions in AI Rankings (12:30) What ChatGPT Considers Valuable (14:10) How Podcasts Rank on LLMs (16:00) Why Consistency Wins To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

29 Juli 19min

Personalized LinkedIn Ads at Scale

Personalized LinkedIn Ads at Scale

In this episode #3012, Eric Siu and Neil Patel discuss how AI is changing the game for LinkedIn ads through personalization at scale. They also dive into lessons from a SaaS founder retreat and explore whether AI could disrupt platforms like WordPress. TIME-STAMPED SHOW NOTES (00:00) Personalizing LinkedIn Ads with AI (03:06) ROI Results from Hyper-Personalized Ads (04:17) De-anonymizing Website Visitors & Outreach Tools (05:13) SaaS Founder Retreat Insights (06:47) The GTM (Go-To-Market) Confusion in B2B SaaS (08:40) Founders Want Community (11:01) The Risk of Leverage in Business (13:18) The Challenge of Focus vs. Opportunity (15:30) Investor vs. Operator Mindsets (16:34) Will AI Kill WordPress? (20:09) WordPress vs. Lovable & AI Builders (22:13) Leadership Challenges at WordPress (23:56) HubSpot’s Legacy and OpenAI Connections To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

28 Juli 28min

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