#17: How to Create a Marketing Funnel for Best Results

#17: How to Create a Marketing Funnel for Best Results

In Episode #17 Eric and Neil explain what a marketing funnel is. Then they’ll walk you through how to create your own marketing funnel, with advice on automated tools to help you get the best results. Time Stamped Show Notes: 00:23 – What is a marketing funnel? 00:25 – Google a “marketing funnel” and see Neil’s site at the top 01:00 – Funneling down from 100 to one or two people 01:44 – A marketing funnel is a great way to get people to convert 01:55 – The chances of a random person on the street to agree to marry you vs. agree to go on a date with you 02:50 – Getting to know your visitors over time 03:10 – Collect emails and educate people to build trust 03:28 – They will be much more likely to say ‘yes’ a month or so later 02:55 – The top of the funnel 04:12 – The middle of the funnel 04:33 – The bottom of the funnel, closing them on an offer 04:49 – The importance of collecting emails 05:02 – Drip is an easy email automation tool 05:20 – Acquired by Leadpages 05:28 – Infusionsoft has more advanced features 05:40 – An example of how the tool is used 06:20 – Tracking what type of emails people open 06:50 – Getting people involved in a free trial 07:25 – Taking them through multiple funnels 07:55 – Infusionsoft lets you track everything so that you can use multiple funnels 09:00 – You don’t have to start out with an advanced method 09:25 – Simple processes when you’re starting out 10:00 – Use software later on to stay organized 11:20 – Keep it simple and make it more complex as it is successful 10:54 – We’ll see you in the next episode! 3 Key Points: A marketing funnel is a strategy to get people to convert. The funnel is divided into three processes, at the top, middle, and bottom of the funnel. Start out with a simple funnel, and adjust that funnel until you see success. Then you can start to make your marketing funnel more complex. Resources Mentioned: Drip, Leadpages, and Infusionsoft: Automated marketing tools Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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Major Brands Are Now Hiring Agencies On LinkedIn, The New 2025 GTM Playbook, The Future Of Content Marketing, Why Vibe Marketing Is BS

Major Brands Are Now Hiring Agencies On LinkedIn, The New 2025 GTM Playbook, The Future Of Content Marketing, Why Vibe Marketing Is BS

In episode #2946, Eric Siu and Neil Patel discuss innovative strategies for generating RFPs through LinkedIn, the evolution of go-to-market strategies, the importance of press and in-person connections, the future of content marketing in the age of AI, and the concept of vibe marketing as a new approach to marketing using AI tools. TIME-STAMPED SHOW NOTES (00:00) Innovative RFP Strategies on LinkedIn (03:04) The Evolution of Go-To-Market Strategies (06:04) Press and PR: The Power of In-Person Connections (08:56) The Future of Content Marketing in the Age of AI (12:10) Vibe Marketing: Redefining Marketing with AI Tools Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

1 Apr 23min

7 Best Ways For Marketers To Use AI RIGHT NOW, The Right Way To Approach Event Marketing In 2025

7 Best Ways For Marketers To Use AI RIGHT NOW, The Right Way To Approach Event Marketing In 2025

In episode #2945, Eric Siu and Neil Patel discuss how AI is transforming marketing by enhancing creativity, data analytics, and efficiency. They cover AI tools for campaign improvement, event marketing strategies, and the impact of speaking engagements on brand growth. Note this episode is virtually recorded. Audio quality is reduced compared to typical episodes. TIME-STAMPED SHOW NOTES (00:00) Harnessing AI for Marketing Creativity (03:09) Data-Driven Marketing: The Role of AI in Analytics (06:05) Leveraging AI Tools for Enhanced Marketing Efficiency (09:03) The Future of AI in Marketing Campaigns (12:01) Event Marketing Strategies for 2025 (14:54) Evaluating the Value of Speaking Engagements Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

31 Mars 25min

How To Throw A Slam Dunk Event That Generates Customers For You, The 7 Habits of High Performing Marketers, Why You Should Make Your SaaS Company Free, 99% Of Content Creators Don't Think Like This

How To Throw A Slam Dunk Event That Generates Customers For You, The 7 Habits of High Performing Marketers, Why You Should Make Your SaaS Company Free, 99% Of Content Creators Don't Think Like This

In episode #2944, Eric Siu and Neil Patel discuss creating engaging events, high-performing marketer habits, and the benefits of free SaaS products. They highlight strategic event planning, key marketing habits, and free SaaS offerings as a competitive advantage. TIME-STAMPED SHOW NOTES (00:00) Creating Impactful Events (06:12) The Seven Habits of High Performing Marketers (13:04) The Case for Free SaaS Products Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

28 Mars 22min

What We Learned From Acquiring Companies, Why 'Best Practices' Fuel Mediocrity, How Long Does It Take to Generate Revenue After You Speak At A Conference?

What We Learned From Acquiring Companies, Why 'Best Practices' Fuel Mediocrity, How Long Does It Take to Generate Revenue After You Speak At A Conference?

In episode #2943, Eric Siu and Neil Patel discuss key acquisition lessons, emphasizing cultural alignment, founder involvement, and complementary services. They highlight risks, strategies for successful M&A, and Nvidia’s approach. The conversation ends with the long-term value of speaking engagements for industry relevance. TIME-STAMPED SHOW NOTES (00:00) Lessons from Acquisitions (03:13) The Importance of Complementary Services (05:58) Cultural Alignment in Acquisitions (08:46) Strategies for Successful M&A (12:09) The Nvidia Way and Its Lessons (14:56) The Long Game of Speaking Engagements Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

27 Mars 21min

How To Dissolve Partnerships The Right Way, It Used To Pay To Switch Jobs, Now It Doesn't

How To Dissolve Partnerships The Right Way, It Used To Pay To Switch Jobs, Now It Doesn't

In episode #2942, Eric Siu and Neil Patel unpack the challenges of business partnerships, reflecting on past successes and failures. They emphasize communication, intensity, and handling tough conversations, while also exploring job changes, career growth, and managing stress in work and life. TIME-STAMPED SHOW NOTES (00:00) Navigating Business Partnerships (03:01) Lessons from Failed Partnerships (05:54) Dissolving Partnerships Amicably (09:01) The Importance of Intensity in Partnerships (12:04) Job Switching vs. Career Growth (15:02) Understanding Stress in Business and Personal Life Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

26 Mars 23min

Howard Lutnick Says You'll Start Feeling The Power Of The Economy By Q4, $5B Created From Thin Air In One Day

Howard Lutnick Says You'll Start Feeling The Power Of The Economy By Q4, $5B Created From Thin Air In One Day

In episode #2941, Eric Siu and Neil Patel break down the current US economic landscape, highlighting Howard Lutnick's views on tariffs, government strategies, and innovative ideas like Trump gold cards. They discuss the impact of tariffs, the push for domestic growth, and the long-term outlook shaped by government initiatives and investment strategies. TIME-STAMPED SHOW NOTES (00:00) Economic Outlook and Key Players (03:04) Tariffs and Their Impact on the Economy (05:52) Government Initiatives and Economic Strategies (08:51) Innovative Solutions and Future Prospects Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

25 Mars 18min

The Genius ManusAI Waitlist Strategy, How To Know If You Have Product Market Fit (You Likely Don’t), The Perils Of Programmatic SEO

The Genius ManusAI Waitlist Strategy, How To Know If You Have Product Market Fit (You Likely Don’t), The Perils Of Programmatic SEO

In episode #2940, Eric Siu and Neil Patel discuss startups, marketing strategies, and product-market fit, focusing on the rise of Manus, an AI app. They cover video content creation, client relationships, and the risks of programmatic SEO, emphasizing relevance and user needs. TIME-STAMPED SHOW NOTES (00:00) The Rise of Manus and AI Applications (02:55) Understanding Product-Market Fit (05:54) The Importance of Video Content Creation (08:59) Navigating Pricing and Client Relationships (11:57) The Perils of Programmatic SEO Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu  Drop Us a Review If You Enjoyed the Episode!

24 Mars 18min

Learning Is Actually Struggling, Is It Better To Be Elon Musk or Bernard Arnault? Red Flags About Starbucks New CEO, What Is Step Positioning? The New 10 Commandments Of Marketing

Learning Is Actually Struggling, Is It Better To Be Elon Musk or Bernard Arnault? Red Flags About Starbucks New CEO, What Is Step Positioning? The New 10 Commandments Of Marketing

In episode #2939, Eric Siu and Neil Patel discuss the balance between learning and execution, leadership styles, and vibe marketing. They emphasize understanding human nature in business and outline the ten new commandments of marketing. TIME-STAMPED SHOW NOTES (00:00) The Struggle of Real Learning (03:00) Entrepreneurial Mindsets: Execution vs. Knowledge (06:08) Understanding Human Nature in Business (09:00) Leadership Styles: Innovators vs. Executors (12:01) Vibe Marketing: The New Frontier (15:05) The 10 New Commandments of Marketing Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu  Drop Us a Review If You Enjoyed the Episode!

21 Mars 26min

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