Why Mid-Market Companies Are Betting Big on ABM in 2025
In episode #2896, Eric Siu and Neil Patel discuss the intricacies of account-based marketing (ABM), the importance of relatability in marketing, the competitive landscape in SaaS and the evolving dynamics of AI in marketing. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Understanding Account-Based Marketing (03:08) Challenges in B2B Marketing and Customer Discovery (05:58) The Importance of Relatability in Marketing (09:08) Navigating the Competitive Landscape in SaaS (12:00) AI Trends and Market Dynamics (16:42) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
8 Jan 19min
How Chloe Shih Gained 300K IG Followers in a Week
In episode #2896, Eric Siu and Neil Patel discuss the rapid growth of Chloe Shih's Instagram following, the role of immigration in shaping America's workforce, particularly in tech, and insights on social media management and data-driven approaches. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Chloe Shih's Rapid Instagram Growth (02:54) The Impact of High-Quality Content (06:10) Immigration and Talent in America (08:55) Marketing Strategies and Social Media Management (11:46) Data-Driven Marketing and Design (15:00) Focus and Superpowers in Business (18:08) Future Plans and Business Growth (20:56) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
7 Jan 23min
Neil Patel & Eric Siu's Holiday Productivity Tips
In episode #2895, Eric Siu and Neil Patel discuss their holiday experiences, the current state of affiliate marketing, tax strategies and lifestyle choices, and missed marketing opportunities for 2025. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Holiday Reflections and Productivity (06:00) The State of Affiliate Marketing (10:03) Tax Strategies and Lifestyle Choices (11:54) Missed Marketing Opportunities for 2025 (24:57) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
6 Jan 27min
Nvidia CEO's urinal story, and Why people hate course creators
In episode #2894, Eric Siu and Neil Patel discuss the humorous yet insightful story about Nvidia's CEO, Jensen Huan, the world of course creators, reflections on the pitfalls of fame, and the importance of authenticity in entrepreneurship. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Urinal CEO: A Story of Intensity (04:11) The Reality of Course Creators (09:50) The Dangers of Fame and Wealth (15:10) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
2 Jan 17min
How This Podcast Makes $18M a Year
In episode #2893, Eric Siu and Neil Patel discuss the financial success of popular podcasts, the ongoing debate about remote versus in-office work, the importance of performance metrics, Amazon's advertising strategies, Google's ranking algorithms, the significance of product quality, and the benefits of using Instagram's trial reels for content creation. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Financial Power of Podcasts (03:13) The Remote Work Debate (06:04) Performance Metrics in the Workplace (08:55) Amazon's Advertising Dominance (12:09) Google's Ranking Algorithms (15:04) The Importance of Product Quality (18:43) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
1 Jan 21min
The Reason Why $14.6B Klarna Stopped Hiring
In episode #2892, Eric Siu and Neil Patel discuss employment due to AI, the future of TikTok amidst regulatory challenges, and the best SEO tactics for 2025. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Impact of AI on Employment (02:50) The Future of TikTok in the U.S. (06:02) SEO Tactics for 2025 (08:49) Global SEO and AI Integration (12:13) Growth Tactics for 2025 (15:05) The Importance of Brand Marketing (17:11) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
31 Dec 202419min
The new way of doing YouTube, The average ROI per content type, Short-form videos don't convert, and more
In episode #2891, Eric Siu and Neil Patel discuss the resurgence of vlogging as a means to share personal and business journeys, what content types yield the best ROI, the implications of AI in the workplace, and reflections on the balance between technology and personal touch in various industries. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Rise of Vlogging in Business (04:04) Content Performance Analysis (07:51) Short Form vs Long Form Content (11:54) The Future of Work and AI (17:54) Human Creativity vs Machine Efficiency (20:52) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
30 Dec 202423min
The BEST Ways to Learn Marketing in 2025
In episode #2890, Eric Siu and Neil Patel discuss effective strategies for learning marketing in 2025. From surprising industry shifts to the power of innovation, they share insights that could redefine how you think about growth and strategy. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Learning Marketing in 2025 (05:06) The State of Marketing Agencies (09:47) Acquisitions and Integration Challenges in Agencies (15:03) Economic Insights and Future Outlook (19:20) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
24 Dec 202422min
