Personalized LinkedIn Ads at Scale
In this episode #3012, Eric Siu and Neil Patel discuss how AI is changing the game for LinkedIn ads through personalization at scale. They also dive into lessons from a SaaS founder retreat and explore whether AI could disrupt platforms like WordPress. TIME-STAMPED SHOW NOTES (00:00) Personalizing LinkedIn Ads with AI (03:06) ROI Results from Hyper-Personalized Ads (04:17) De-anonymizing Website Visitors & Outreach Tools (05:13) SaaS Founder Retreat Insights (06:47) The GTM (Go-To-Market) Confusion in B2B SaaS (08:40) Founders Want Community (11:01) The Risk of Leverage in Business (13:18) The Challenge of Focus vs. Opportunity (15:30) Investor vs. Operator Mindsets (16:34) Will AI Kill WordPress? (20:09) WordPress vs. Lovable & AI Builders (22:13) Leadership Challenges at WordPress (23:56) HubSpot’s Legacy and OpenAI Connections To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
28 Juli 28min
AI Will Not Replace Your Website, Cluely’s Hiring of 700 Clippers – Smart or Dumb?, 2% of Creatives Drive 53% of Ad Spend – Meta, When Marketing Yields a 98% Profit Margin on a Commodity
In this episode #3011, Eric Siu and Neil Patel discuss the future of websites in an AI-driven world and how clipping strategies can drive viral content. They explore the power of women in consumer spending, Google’s resurgence in advertising, and why generalists remain valuable in the age of AI. The conversation highlights that while AI shifts business, traditional strategies still matter. TIME-STAMPED SHOW NOTES (00:00) The Future of Websites in an AI-Driven World (03:04) Clipping Strategies for Viral Content (05:54) The Power of Women in Consumer Spending (08:54) Google's Resurgence in Advertising (11:53) The Importance of Generalists in the Age of AI To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
24 Juli 21min
I Hired a Cursor Coach, Why I’m Hitting My Entire TAM With 400K Emails
In this episode #3010, Eric Siu and Neil Patel discuss the rise of cursor coaching to boost coding efficiency and the use of AI to streamline business processes. They explore innovative email marketing strategies and emphasize the importance of content quality for audience engagement. The conversation also touches on how the YouTube algorithm drives video views over time. TIME-STAMPED SHOW NOTES (00:00) The Rise of Cursor Coaching (02:49) Leveraging AI for Business Efficiency (05:49) Innovative Email Marketing Strategies (08:53) The Impact of Content Quality on Engagement To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
23 Juli 12min
Will Hardware Companies Turn Into Ad Companies? HP Is Launching an Ad Business With Laptop-Targeted Ads
In this episode #3009, Eric Siu and Neil Patel discuss the future of hardware companies shifting toward advertising and Apple's current innovation challenges. They explore how monetizing user data could shape the industry while examining the financial trade-offs between renting and owning property. The conversation also highlights why personal experiences and memories matter beyond financial decisions. TIME-STAMPED SHOW NOTES (00:00) The Future of Hardware and Advertising (04:29) Apple's Innovation Dilemma (09:32) Renting vs. Owning: A Financial Perspective To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
22 Juli 18min
The Best New Cookies in LA, Podcast Ads vs. Influencer Marketing, Inside Profound’s $20M Pitch Deck, Helping Brands Show Up in AI Search, Your Greatest Strength Is Also Your Weakness
In this episode #3008, Eric Siu and Neil Patel discuss the journey of launching a cookie business to illustrate marketing lessons and the importance of execution in business. They explore podcast advertising versus influencer marketing, raising capital, and navigating competition while balancing speed with detail. They also cover cutting costs strategically and leveraging partnerships for growth. TIME-STAMPED SHOW NOTES (00:00) The Cookie Business: A Sweet Start (02:55) Marketing Lessons from Warm House Cookies (05:43) The Evolution of Podcast Advertising (08:48) Influencer Marketing vs. Podcast Ads (11:50) The Importance of Execution in Business (14:50) Raising Capital: The Double-Edged Sword (17:43) Navigating Market Competition (20:50) The Balance of Speed and Detail in Execution (23:42) Cutting Costs and Making Strategic Decisions (26:45) Leveraging Partnerships for Growth To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
21 Juli 36min
8,000 People vs. 1 Chatbot – Who Does It Better?
In this episode #3007, Eric Siu and Neil Patel discuss how AI is reshaping jobs and transforming marketing strategies. They explore the power of brand and distribution as moats, the rise of LLMO, and the use of controversial marketing and synthetic customer development to drive growth. TIME-STAMPED SHOW NOTES (00:00) The Impact of AI on Employment (02:26) The Changing Landscape of Marketing (04:36) The Moat in Business: Brand vs. Distribution (06:13) The Rise of LLMO and Content Strategies (09:54) Controversial Marketing and Its Implications (11:53) Synthetic Customer Development and Future Trends To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
17 Juli 17min
To Become Rich, Chase Pain
In this episode #3006, Eric Siu and Neil Patel discuss how enduring discomfort is key to achieving excellence. They share concerns about raising resilient children in comfortable environments and highlight why pushing for results in business matters. TIME-STAMPED SHOW NOTES (00:00) The Pain of Excellence (10:13) Raising Resilient Children (20:21) The Importance of Pushing for Results To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
16 Juli 28min
Google Engineer Reveals the SEO Algorithm
In this episode #3005, Eric Siu and Neil Patel discuss how Google’s ranking algorithm works and why controlling your narrative matters in organizations. They explore how storytelling drives business growth while tackling the challenges of misinformation in society. The episode underscores the need for transparency and clear communication in a noisy digital world. TIME-STAMPED SHOW NOTES (00:00) Understanding Google's Ranking Algorithm (02:58) The Importance of Narrative in Organizations (06:08) Controlling Corporate Narratives (09:00) The Power of Storytelling in Business (11:42) Misinformation and Its Impact on Society To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
15 Juli 20min
