The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How Long Should Your Free Trial Be? A Data Driven Answer | Ep. #1066

How Long Should Your Free Trial Be? A Data Driven Answer | Ep. #1066

In episode #1066, we discuss how long a free trial should last. Tune in to hear what the best timeframe is. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Long Should Your Free Trial Be? A Dat...

2 Juli 20198min

Is Google Taking All of The Search Traffic? | Ep. #1065

Is Google Taking All of The Search Traffic? | Ep. #1065

In episode #1065, we discuss whether Google is taking all of the search traffic for itself. Tune in to hear if this is the case. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is Google Taking All...

1 Juli 20197min

Relying On SEO Alone Is Dangerous. Here's What To Do Next | Ep. #1064

Relying On SEO Alone Is Dangerous. Here's What To Do Next | Ep. #1064

In episode #1064, we discuss why relying on SEO alone is dangerous. Tune in to hear what you can do. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Relying On SEO Alone Is Dangerous. Here's What T...

30 Juni 20198min

Video Reach is Dying- Here’s What You Need to Do | Ep. #1063

Video Reach is Dying- Here’s What You Need to Do | Ep. #1063

In episode #1063, we discuss why video reach is dying. Tune in to hear what you need to do to avoid this! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Video Reach is Dying- Here’s What You Need ...

29 Juni 20197min

How to Get Away From The Paid Advertising Crack Pipe | Ep. #1062

How to Get Away From The Paid Advertising Crack Pipe | Ep. #1062

In episode #1062, we discuss how to get away from paid ads. Tune in to hear how you can do it. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Get Away From The Paid Advertising Crack Pipe ...

28 Juni 20198min

Freemium VS Free Trial Which One Should You Offer? | Ep. #1061

Freemium VS Free Trial Which One Should You Offer? | Ep. #1061

In episode 1061, we discuss freemium vs. free trial services. Tune in to hear which one you should offer. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Freemium VS Free Trial Which One Should You...

27 Juni 20199min

Tim Ferriss podcast goes ad free: Our thoughts.  | Ep. #1060

Tim Ferriss podcast goes ad free: Our thoughts. | Ep. #1060

In episode #1060, we discuss Tim Ferriss’ podcast going ad free. Tune in to hear our thoughts on this new tactic. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Tim Ferriss podcast goes ad free: O...

26 Juni 20199min

How to Create a B2B Marketing Funnel | Ep. #1059

How to Create a B2B Marketing Funnel | Ep. #1059

In episode #1059, we discuss how to create a B2B marketing funnel. Tune in to hear how we do it. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Create a B2B Marketing Funnel [01:02] B2B fu...

25 Juni 20198min

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