The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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The Best Slack Communities for Marketers | Ep. #968

The Best Slack Communities for Marketers | Ep. #968

In episode #968, we discuss which Slack community that is the best resource for marketers. Tune in to hear which community we both agree is the best. We have committed to throwing a FREE Marketing Sc...

26 Mars 20196min

7 Creative Ways to Collect Email Addresses Without Being Spammy | Ep. #967

7 Creative Ways to Collect Email Addresses Without Being Spammy | Ep. #967

In episode #967, we count out 7 creative ways to add to your email list without being spammy. Tune in to hear our tactics for collecting email addresses. We have committed to throwing a FREE Marketin...

25 Mars 20195min

How to Market When You’re a Nobody | Ep. #966

How to Market When You’re a Nobody | Ep. #966

In episode #966, we discuss how you can market when you’re a nobody. Tune in to hear how you can build your following and gain conversions. We have committed to throwing a FREE Marketing School Live ...

24 Mars 20197min

What You Should do When People Complain About Your Product or Service | Ep. #965

What You Should do When People Complain About Your Product or Service | Ep. #965

In episode #965, we discuss what you should do when you get complaints about your product or service. Tune in to hear how you should handle negative feedback. We have committed to throwing a FREE Mar...

23 Mars 20197min

When Does it Make Sense to Have Sales Reps? | Ep. #964

When Does it Make Sense to Have Sales Reps? | Ep. #964

In episode #964, we discuss when you should hire a sales rep. Tune in to hear if you need a sales rep and when it’s worth it to hire one. We have committed to throwing a FREE Marketing School Live Ev...

22 Mars 20197min

7 Questions to Make Sure Your Next Marketing Hire is a Slam Dunk | Ep. #963

7 Questions to Make Sure Your Next Marketing Hire is a Slam Dunk | Ep. #963

In episode #963, we count out the 7 questions you need to ask a potential marketing hire. See which questions we think will guarantee that your next hire is a slam dunk. We have committed to throwing...

21 Mars 20198min

How to Target Effectively on LinkedIn | Ep. #962

How to Target Effectively on LinkedIn | Ep. #962

In episode #962, we discuss how to target effectively on LinkedIn. Tune in to hear how you can get the right people to engage with your content. We have committed to throwing a FREE Marketing School ...

20 Mars 20197min

Do You Even Need to Blog Anymore? | Ep. #961

Do You Even Need to Blog Anymore? | Ep. #961

In episode #961, we discuss whether blogging is still relevant. Tune in to hear if this method is still effective. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, onc...

19 Mars 20197min

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