The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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The 12 Days of Christmas (Marketing Edition) | Ep. #862

The 12 Days of Christmas (Marketing Edition) | Ep. #862

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How to Get More Search Traffic in 30 Days (Without Paying for It) | Ep. #861

How to Get More Search Traffic in 30 Days (Without Paying for It) | Ep. #861

In episode #861, we discuss how you can get more search traffic in 30 days. Tune in to hear what you can do to bump up your traffic. We have committed to throwing a FREE Marketing School Live Event i...

9 Dec 20186min

7 Last Minute Holiday Marketing Ideas | Ep. #860

7 Last Minute Holiday Marketing Ideas | Ep. #860

In episode #860, we discuss 7 last-minute holiday marketing ideas. Tune in to hear 7 great ways to promote your business this holiday season. We have committed to throwing a FREE Marketing School Liv...

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How to Get Sales and Marketing to Work Together | Ep. #859

How to Get Sales and Marketing to Work Together | Ep. #859

In episode #859, we discuss how to get Sales and Marketing departments to work together. Tune in to hear how to unify these separate teams. We have committed to throwing a FREE Marketing School Live ...

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Why Dwell Time Matters for SEO (and How to Increase It) | Ep. #858

Why Dwell Time Matters for SEO (and How to Increase It) | Ep. #858

In episode #858, we discuss why dwell time matters for SEO. Tune in to hear how you can increase your dwell time. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once...

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7 Tools Will Help You Kick Butt in 2019 & Beyond | Ep. #857

7 Tools Will Help You Kick Butt in 2019 & Beyond | Ep. #857

In episode #857, we discuss tools that will help you kick butt next year. Tune in to hear which tools are going to help you succeed. We have committed to throwing a FREE Marketing School Live Event i...

5 Dec 20189min

How to Create a Marketing Plan for 2019 | Ep. #856

How to Create a Marketing Plan for 2019 | Ep. #856

In episode #856, we discuss how to create a marketing plan for 2019. Tune in to hear what things you should think about to help you create a plan. We have committed to throwing a FREE Marketing Schoo...

4 Dec 20188min

How Often Should You Re-Write Your Content? | Ep. #855

How Often Should You Re-Write Your Content? | Ep. #855

In episode #855, we discuss how often you should update your content. Tune in to hear how often you should be doing this. We have committed to throwing a FREE Marketing School Live Event in Los Angel...

3 Dec 20186min

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