The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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Do Infographics Still Work in Today’s Day and Age? | Ep. #474

Do Infographics Still Work in Today’s Day and Age? | Ep. #474

In Episode #474, Eric and Neil discuss how high-end infographics still work and manage to pull in traffic. They recommend various sources for finding some great infographic designers and provide tips ...

17 Nov 20177min

How to Double Your Sales by Spending More Per Click | Ep. #473

How to Double Your Sales by Spending More Per Click | Ep. #473

In Episode #473, Eric and Neil discuss how to double your sales by spending more per click. In an attempt to save money and reduce one’s cost per click, many businesses lose out on their opportunity f...

16 Nov 20177min

What We Learned by Throwing Our First Conference | Ep. #472

What We Learned by Throwing Our First Conference | Ep. #472

In Episode #472, Eric and Neil discuss what they learned from throwing their first conference. Tune in to hear about the benefits and value of throwing a live event or attending other events, the impo...

15 Nov 20178min

5 Marketing Books That’ll Change Your Life | Ep. #471

5 Marketing Books That’ll Change Your Life | Ep. #471

In Episode #471, Eric and Neil discuss five marketing books that’ll change your life. Tune in to find out which books are most influential in the industry and that will help you master the art of mark...

14 Nov 20176min

5 Business Books That’ll Change Your Life | Ep. #470

5 Business Books That’ll Change Your Life | Ep. #470

In Episode #470, Eric and Neil discuss five business books that’ll change your life. Tune in to learn what entrepreneurs are reading and how these particular authors will change the way you look at yo...

13 Nov 20177min

The Big Mistake You’re Going to Make With Content Marketing | Ep. #469

The Big Mistake You’re Going to Make With Content Marketing | Ep. #469

In Episode #469, Eric and Neil discuss the big mistake you’re going to make with content marketing. Tune in to learn how your content can still be rendered useless, even though you’re gaining a load o...

12 Nov 20177min

How to Make The Most of Black Friday Traffic Surges | Ep. #468

How to Make The Most of Black Friday Traffic Surges | Ep. #468

In Episode #468, Eric and Neil discuss how to make the most of Black Friday traffic surges. Tune in to learn how you can make the most out of this holiday sale season while still keeping your profit m...

11 Nov 20178min

Simple SEO Preparations You Can Make for Black Friday | Ep. #467

Simple SEO Preparations You Can Make for Black Friday | Ep. #467

In Episode #467, Eric and Neil discuss simple SEO preparations that can be made for Black Friday. Tune in to learn how you can boost your ranking prior to Black Friday so that you can maximize your au...

10 Nov 20177min

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