The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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Why You Shouldn't Copy Someone Else's Marketing | Ep. #418

Why You Shouldn't Copy Someone Else's Marketing | Ep. #418

In Episode #418, Eric and Neil discuss why you shouldn’t copy someone else’s marketing. Tune in to discover if replicating other’s marketing techniques actually works for you OR if you’re better off c...

22 Sep 20177min

How to Identify Evergreen Content Opportunities | Ep. #417

How to Identify Evergreen Content Opportunities | Ep. #417

In Episode #417, Eric and Neil discuss how to identify evergreen content opportunities. Tune in to learn how you can gain new ideas regarding the evergreen content you should be writing about and why ...

21 Sep 20177min

How to Generate Leads With Free Tools | Ep. #416

How to Generate Leads With Free Tools | Ep. #416

In Episode #416, Eric and Neil discuss how to generate leads with free tools. Tune in to learn which tools you can create in order to generate more leads, and Neil shares his highly effective marketin...

20 Sep 20177min

7 AdWords Tricks & Tips That'll Boost Your ROI | Ep. #415

7 AdWords Tricks & Tips That'll Boost Your ROI | Ep. #415

In Episode #415, Eric and Neil discuss 7 AdWords tricks and tips that’ll boost your ROI. Tune in to learn why you need to pay attention to your keywords and geo-target your offers. Time Stamped Show ...

19 Sep 20179min

How to Generate Audience Insights Using Facebook | Ep. #414

How to Generate Audience Insights Using Facebook | Ep. #414

In Episode #414, Eric and Neil discuss how to generate audience insights using Facebook. Tune in to learn why Facebook’s data is more accurate than Google Insights and how important Facebook Pixel can...

18 Sep 20177min

How to Get Good Photos and Audio Files for Your Content | Ep. #413

How to Get Good Photos and Audio Files for Your Content | Ep. #413

In Episode #413, Eric and Neil discuss how to get good photos and audio files for your content. Tune in to discover where you can get royalty-free photos and audio files and why it’s advantageous for ...

17 Sep 20177min

How to Build Retargeting Lists With Outbound Prospecting | Ep. #412

How to Build Retargeting Lists With Outbound Prospecting | Ep. #412

In Episode #412, Eric and Neil discuss how to build retargeting lists with outbound prospecting. Tune in to learn how you can retarget without breaking any terms or service agreements and why the rule...

16 Sep 201710min

What Neil and Eric Do for Content Promotion | Ep. #411

What Neil and Eric Do for Content Promotion | Ep. #411

In Episode #411, Eric and Neil discuss what they do for content promotion. Tune in to learn why your competitors in the same space are actually your allies. You’ll also find out the tools that Eric an...

15 Sep 20179min

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