The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How Do You Know If Your SEO Efforts Are Paying Off? | Ep. #322

How Do You Know If Your SEO Efforts Are Paying Off? | Ep. #322

In Episode #322, Eric and Neil discuss how you will know if your SEO efforts are paying off. Tune in to learn the tools that you can use to track your ranking and why it pays to be patient with SEO. ...

18 Juni 20177min

What Is Google My Business (and How You Can Leverage It)? | Ep. #321

What Is Google My Business (and How You Can Leverage It)? | Ep. #321

In Episode #321, Eric and Neil discuss what Google My Business is. Tune in to learn how you can leverage Google local listings and how it can BOOST your sales and search ranking. Time Stamped Show No...

17 Juni 20177min

Should You Send Gifts to Your Customers? | Ep. #320

Should You Send Gifts to Your Customers? | Ep. #320

In Episode #320, Eric and Neil discuss whether should you send gifts to your customers. Tune in to learn gift ideas for your clients, the benefits of being generous, and the importance of showing appr...

16 Juni 20179min

What Are Ringless Voicemails (and How You Can Leverage Them)? | Ep. #319

What Are Ringless Voicemails (and How You Can Leverage Them)? | Ep. #319

In Episode #319, Eric and Neil discuss what ringless voicemails are and how you can leverage them. Tune in to learn the benefits of sending personalized ringless voicemails to your customers and how i...

15 Juni 20179min

What Is SMS Marketing (and How You Can Leverage It)? | Ep. #318

What Is SMS Marketing (and How You Can Leverage It)? | Ep. #318

In Episode #318, Eric and Neil discuss what SMS marketing is. Tune in to learn how you can optimize your SMS campaigns and increase those open rates! Eric and Neil also discuss what NOT to do when it ...

14 Juni 201710min

Are Chatbots Really Worth It? | Ep. #308

Are Chatbots Really Worth It? | Ep. #308

In Episode #308, Eric and Neil discuss if chatbots are really worth it. Since chatbots are still in its early days, the effectiveness and profitability of the tool is very much debatable. Eric and Nei...

13 Juni 20179min

7 Things to Consider Before You Start Accepting Guest Blogs | Ep. #317

7 Things to Consider Before You Start Accepting Guest Blogs | Ep. #317

In Episode #317, Eric and Neil discuss the 7 things to consider before you start accepting guest blogs. Tune in to learn how you can carefully evaluate your potential guest bloggers so that your websi...

12 Juni 20178min

7 Tools to Help You Promote Evergreen Content | Ep. #316

7 Tools to Help You Promote Evergreen Content | Ep. #316

In Episode #316, Eric and Neil discuss the 7 tools to help you promote evergreen content. Tune in to learn which tools you can use to leverage your evergreen content to achieve that better ranking in ...

11 Juni 20178min

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