The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Use Dropped Domains to Enhance Your SEO | Ep. #289

How to Use Dropped Domains to Enhance Your SEO | Ep. #289

In Episode #289, Eric and Neil discuss how to use dropped domains to enhance your SEO. Tune in to learn how to maximize those dropped domains and why it is better to use an established website rather ...

16 Maj 20179min

Simple Methods for Calculating ROI on SEO | Ep. #288

Simple Methods for Calculating ROI on SEO | Ep. #288

In Episode #288, Eric and Neil discuss simple methods for calculating ROI on SEO. Tune in to learn the formula Eric and Neil use to project an estimated ROI and why some agencies won’t provide this in...

15 Maj 20178min

Where Should You Focus Your Marketing Efforts First? | Ep. #287

Where Should You Focus Your Marketing Efforts First? | Ep. #287

In Episode #287, Eric and Neil discuss where you should focus your marketing efforts first. Tune in to learn why you need to market on your strengths, first and foremost, and the value of focusing on ...

14 Maj 20178min

Simple Methods for Creating Fast and Effective Webinar Content | Ep. #286

Simple Methods for Creating Fast and Effective Webinar Content | Ep. #286

In Episode #286, Eric and Neil discuss the simple methods for creating fast and effective webinar content. Tune in to learn how Eric and Neil produce their solo webinars successfully and the tools tha...

13 Maj 20179min

How to Differentiate Your Product or Service in a Highly Competitive Market | Ep. #285

How to Differentiate Your Product or Service in a Highly Competitive Market | Ep. #285

In Episode #285, Eric and Neil discuss how to differentiate your product or service in a highly competitive market. Tune in to find out the 2 main strategies that will set you apart from the rest and ...

12 Maj 20179min

How You Can Find a Reliable Blogger | Ep. #284

How You Can Find a Reliable Blogger | Ep. #284

In Episode #284, Eric and Neil discuss how you can find a reliable blogger. Tune in to know where you can post job postings as well as search for great bloggers. Eric and Neil will also discuss why se...

11 Maj 20178min

Eric and Neil’s Biggest Marketing Frustrations | Ep. #283

Eric and Neil’s Biggest Marketing Frustrations | Ep. #283

In Episode #283, Eric and Neil discuss their biggest marketing frustrations. Tune in to learn why it’s OK to have marketing frustrations, the importance of sticking with them, and how you can keep ON ...

10 Maj 20179min

Is It Important to Become Google Certified? | Ep. #282

Is It Important to Become Google Certified? | Ep. #282

In Episode #282, Eric and Neil discuss if it is important to become Google certified. Tune in to learn what Eric received from his Google certification, the importance of creating a culture of learnin...

9 Maj 20179min

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