The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Get Your First Thousand Email Subscribers | Ep. #199

How to Get Your First Thousand Email Subscribers | Ep. #199

In Episode #199, Eric and Neil discuss how to get your first thousand email subscribers. What can be a tedious process is broken down into proven strategies that Eric and Neil have used in the past to...

15 Feb 201710min

Should You Be Syndicating Your Content? | Ep. #198

Should You Be Syndicating Your Content? | Ep. #198

In Episode #198, Eric and Neil discuss whether you should syndicate your content. Syndication simply means reposting content that you have onto other sites. Eric and Neil discuss how to best syndicate...

14 Feb 20178min

7-Point Facebook Advertising Checklist | Ep. #197

7-Point Facebook Advertising Checklist | Ep. #197

In Episode #197, Eric and Neil discuss the 7-point Facebook advertising checklist. Tune in to find out how you can best leverage Facebook advertising for your marketing campaign. Eric and Neil discuss...

13 Feb 20178min

7-Point Content Promotion Checklist | Ep. #196

7-Point Content Promotion Checklist | Ep. #196

In Episode #196, Eric and Neil discuss the 7-point content promotion checklist. Many people focus too much of their energy on the creating side of content, when really, their energy needs to be spent ...

12 Feb 20179min

7 Interview Questions You Should Ask Before You Hire a Marketer | Ep. #195

7 Interview Questions You Should Ask Before You Hire a Marketer | Ep. #195

In Episode #195, Eric and Neil discuss the 7 interview questions you should ask before hiring a marketer. There is a lot you can assess about a potential hire from interview questions alone. How do th...

11 Feb 201710min

How to Attract 9,000 Visitors a Month from Quora | Ep. #194

How to Attract 9,000 Visitors a Month from Quora | Ep. #194

In Episode #194, Eric and Neil discuss how to attract 9,000 visitors a month from Quora. Quora is a fantastic platform to increase your visibility and boost traffic to your site—all you have to do is ...

10 Feb 20179min

Why Your SEO Sucks and How to Fix It | Ep. #193

Why Your SEO Sucks and How to Fix It | Ep. #193

In Episode #193, Eric and Neil discuss why your SEO sucks and how to fix it. Your SEO isn’t something you just figure out once and then drop it. It needs to be maintained and deserves your attention i...

9 Feb 201712min

7 Neat SEO Tricks for 2017 | Ep. #192

7 Neat SEO Tricks for 2017 | Ep. #192

In Episode #192, Eric and Neil discuss 7 neat SEO tricks for 2017. There are smarter ways to increase your search engine traffic and Eric and Neil have the know-how. Tune in to find out how removing t...

8 Feb 201710min

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