The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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When Is It Time to Give Up on a Marketing Campaign? | Ep. #183

When Is It Time to Give Up on a Marketing Campaign? | Ep. #183

In Episode #183, Eric and Neil discuss when you should give up on a marketing campaign. Tune in to find out if it is the right time to give up your current marketing campaign or whether it’s time to j...

30 Jan 20179min

How to Effectively Integrate Design Into Your Marketing Collateral | Ep. #182

How to Effectively Integrate Design Into Your Marketing Collateral | Ep. #182

In Episode #182, Eric and Neil discuss how you can effectively integrate design into your marketing collateral. Tune in to discover just how important design is in your marketing campaign and why you ...

29 Jan 201710min

Live Streaming 101: What Kind of Videos Should You Be Creating? | Ep. #181

Live Streaming 101: What Kind of Videos Should You Be Creating? | Ep. #181

In Episode #181, Eric and Neil discuss what kind of videos you should be creating when doing live streaming. They also delve into what interests viewers in terms of content and how you should carry yo...

28 Jan 20178min

How to Get Started with Affiliate Marketing | Ep. #180

How to Get Started with Affiliate Marketing | Ep. #180

In Episode #180, Eric and Neil discuss how you can get started with affiliate marketing. What is affiliate marketing and how can this benefit your brand and company? Tune in to find out how to be succ...

27 Jan 20179min

What Type of Content Should You Create When You Can Only Blog 1x a Week? | Ep. #179

What Type of Content Should You Create When You Can Only Blog 1x a Week? | Ep. #179

In Episode #179, Eric and Neil discuss the type of content you should be creating when you can only blog one time a week. Tune in to learn how to make a blog that strikes its audience—and not just to ...

26 Jan 20179min

How to Get Sales and Marketing to Work Together | Ep. #178

How to Get Sales and Marketing to Work Together | Ep. #178

In Episode #178, Eric and Neil discuss how you can get sales and marketing to work together. Sales and marketing are a vital part of your company whose roles/tasks are mutually dependent on one anothe...

25 Jan 20179min

The Ideal URL Structure for SEO | Ep. #177

The Ideal URL Structure for SEO | Ep. #177

In Episode #177, Eric and Neil discuss the ideal URL structure for SEO. People often overlook the importance of their URL address and end up losing out on organic traffic. Tune in as Eric and Neil dis...

24 Jan 20179min

How Topical Relevancy Can Boost Your Ranking | Ep. #176

How Topical Relevancy Can Boost Your Ranking | Ep. #176

In Episode #176, Eric and Neil discuss how topical relevancy can boost your ranking. It’s important to know how your keywords and content work against and for you through Google’s ranking systems. Tun...

23 Jan 20178min

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