The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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Does Direct Mail Still Work? | Ep. #138

Does Direct Mail Still Work? | Ep. #138

In Episode #138, Eric and Neil discuss whether or not direct mail is a fading marketing strategy. Listen as they discuss how targeting advertisements to the right demographic as well as being creative...

16 Dec 201610min

Why and How You Should Control Your Crawl Budget | Ep. #137

Why and How You Should Control Your Crawl Budget | Ep. #137

In Episode #137, Neil and Eric discuss the importance of knowing how to control your crawl budget. Tune in to discover how the quality of your pages affects your crawl budget and, in turn, can directl...

15 Dec 201610min

How to Validate Your Business Idea for Under $100 | Ep. #136

How to Validate Your Business Idea for Under $100 | Ep. #136

In Episode #136, Eric and Neil list and explain the different ways you can validate your business idea for less than $100. Validating your business idea does NOT have to be expensive and these two exp...

14 Dec 201611min

How to Use Quizzes to Increase Leads | Ep. #135

How to Use Quizzes to Increase Leads | Ep. #135

In Episode #135, Neil and Eric discuss the importance of quizzes to increase your leads. Tune in to discover how to create a short, well-made quiz that can increase your sales and how businesses today...

13 Dec 20169min

How to Use Pinterest to Drive More Traffic and Revenue | Ep. #134

How to Use Pinterest to Drive More Traffic and Revenue | Ep. #134

In Episode #134, Neil and Eric discuss how to use Pinterest to drive more traffic and revenue. Tune in to discover the ways Neil, Eric and other entrepreneurs use Pinterest to drive more interest to t...

12 Dec 201610min

7 Things to Assess When Your Content Is Failing | Ep. #133

7 Things to Assess When Your Content Is Failing | Ep. #133

In Episode #133, Neil and Eric list the 7 things to assess when your content marketing is failing. Tune in to discover how Neil and Eric use different tools and websites to understand their viewer eng...

11 Dec 201612min

How to Generate Content Ideas Without Keyword Research | Ep. #132

How to Generate Content Ideas Without Keyword Research | Ep. #132

In Episode #132, Eric and Neil share how you can generate content ideas for your website without having to do keyword research. Listen as Neil and Eric drop tips and tricks to help you generate better...

10 Dec 201610min

How to Improve Your Mobile Conversions | Ep. #131

How to Improve Your Mobile Conversions | Ep. #131

In Episode #131, Neil and Eric discuss how to improve your mobile conversions. Listen to know how you can optimize your mobile conversions and what to expect in Google’s upcoming changes for 2017. Ti...

9 Dec 201610min

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