The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Integrate the Holiday Seasons into Your Marketing Campaign | Ep. #122

How to Integrate the Holiday Seasons into Your Marketing Campaign | Ep. #122

In Episode #122, Neil and Eric share about how to integrate the holidays into your marketing campaign. Listen as they list down the ways and tactics you can use to get that “most wonderful time of the...

30 Nov 201610min

How to Improve Your PPC Campaigns in 10 Minutes per Day | Ep. #121

How to Improve Your PPC Campaigns in 10 Minutes per Day | Ep. #121

In Episode #121, Eric and Neil discuss the ways you can improve your PPC campaigns with just 10 minutes per day. Working at your PPC campaigns can be as simple as looking at your keywords’ reports or ...

29 Nov 201612min

7 Ways to Become a Thought Leader | Ep. #120

7 Ways to Become a Thought Leader | Ep. #120

In Episode #120, Neil and Eric share the 7 ways you can become a thought leader. Listen as Neil shares his experience in becoming a thought leader to help you become one as well. Time Stamped Show No...

28 Nov 201613min

How to Craft High Converting Explainer Videos | Ep. #119

How to Craft High Converting Explainer Videos | Ep. #119

In Episode #119, Neil and Eric discuss how you can craft high converting explainer videos for your website. Listen as they help you uncover the feasibility of having explainer videos on every budget a...

27 Nov 201611min

7 Unorthodox SEO Strategies and Tactics that You Should Try | Ep. #118

7 Unorthodox SEO Strategies and Tactics that You Should Try | Ep. #118

In Episode #118, Neil and Eric drop 7 unorthodox SEO strategies you might be missing out on. Listen to learn what these 7 strategies and tactics are and discern whether these tools can fit your curren...

26 Nov 201611min

7 Ways to Use Zapier & IFTTT to Speed Up Your Workflow | Ep. #117

7 Ways to Use Zapier & IFTTT to Speed Up Your Workflow | Ep. #117

In Episode #117, Neil and Eric share 7 ways you can use Zapier and IFTTT to efficiently speed up workflow. Listen to discover new and effective ways to help you automate your business. Time Stamped S...

25 Nov 201610min

7 Ways to Optimize Your Marketing Proposals | Ep. #116

7 Ways to Optimize Your Marketing Proposals | Ep. #116

In Episode #116, Neil and Eric list the 7 ways you can optimize your marketing proposals. Listen to learn more about optimizing proposals so you can ace that deal you’ve been aiming for. Time Stamped...

24 Nov 20169min

7 Things You Should Say NO to as a Marketer | Ep. #115

7 Things You Should Say NO to as a Marketer | Ep. #115

In Episode #115, Eric and Neil discuss the 7 things you should say NO to as a marketer. Listen to know more about which things to say no to and the reason why. Time Stamped Show Notes: 00:27 – Today...

23 Nov 201610min

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