The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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Avsnitt(3291)

How to Keep Your Digital Marketing Team Motivated | Ep. #91

How to Keep Your Digital Marketing Team Motivated | Ep. #91

In Episode #91, Neil and Eric enumerate the ways you can keep your digital marketing team motivated. Listen to understand how they cultivate motivation and use it to empower the members to keep a team...

30 Okt 201612min

7 Questions to Ask Potential Marketing Clients | Ep. #90

7 Questions to Ask Potential Marketing Clients | Ep. #90

In Episode #90 Neil and Eric list the 7 questions you need to ask potential marketing clients. Pay close attention as these are the exact questions Neil and Eric use to develop successful marketing re...

29 Okt 201612min

How Marketers Can Maximize Their CRM | Ep. #89

How Marketers Can Maximize Their CRM | Ep. #89

In Episode #89 Neil and Eric share how marketers can maximize their CRM. Listen as they list tools for your CRM processes, explain why communicating with your audience is important, and the why sendin...

28 Okt 201611min

7 Quick SEO Wins for Huge Websites | Ep. #88

7 Quick SEO Wins for Huge Websites | Ep. #88

In Episode #88 Neil and Eric talk about the 7 quick SEO wins for huge websites. Listen to find useful tips and tools you can use, and to gain better understanding of the importance of linking correctl...

27 Okt 201613min

How to Deal with Google Updates | Ep. #87

How to Deal with Google Updates | Ep. #87

In Episode #87 Neil and Eric highlight how you can deal with Google updates. Listen to learn why not all slide-down in traffic is because of algorithms, why you don’t have to worry when there’s an upd...

26 Okt 201611min

How to Write a Detailed Blog Post in Less than 2 Hours | Ep. #86

How to Write a Detailed Blog Post in Less than 2 Hours | Ep. #86

In Episode #86 Neil and Eric talk about how you can write a detailed blog post in less than 2 hours. Listen to learn the importance of leaving your mistakes for later and why you should start writing ...

25 Okt 201610min

Do You Need to Be Able to Code to Be a Successful Online Marketer? | Ep. #85

Do You Need to Be Able to Code to Be a Successful Online Marketer? | Ep. #85

In Episode #85 Neil and Eric ask whether or not you need to be able to code to be a successful marketer. Coding will help you in a lot of ways but it’s not the only thing you should know about! Listen...

24 Okt 20169min

Why You Should Keep Your Old Content Updated | Ep. #84

Why You Should Keep Your Old Content Updated | Ep. #84

In Episode #84 Neil and Eric talk about why you should keep your old content updated and how you should do it. Listen to learn how deleting old pages can help you get more traffic, and the tools you c...

23 Okt 201612min

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