How ChatGPT's Search Algorithm Works, Is ChatGPT the New Distribution?, AI Recruiters vs. Humans, Does Traffic Even Matter Anymore?
In this episode #3031, Eric Siu and Neil Patel break down ChatGPT’s ranking model, the value of fresh content, and how AI is changing marketing and hiring. They also stress linking traffic to revenue and the need to build AI skills to stay ahead. TIME-STAMPED SHOW NOTES (00:00) Understanding ChatGPT's Ranking Model (03:08) The Importance of Freshness in Content (05:51) AI as a New Distribution Channel (09:11) Traffic vs. Revenue: The Real Metrics (11:51) The Role of AI in Recruitment and Hiring Practices To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
28 Aug 16min
How to Rank SEO #1 Forever, ChatGPT Traffic Crash, and a Short Form Sales Hack
In this episode #3030, Eric Siu and Neil Patel discuss how SEO strategies are evolving, stressing the need for quality content and an omnichannel approach. They break down traffic shifts from platforms like ChatGPT and Reddit, while also exploring effective content creation through YouTube and webinars to drive engagement and leads. TIME-STAMPED SHOW NOTES (00:00) The Evolution of SEO Strategies (02:13) Understanding Traffic Fluctuations (03:29) The Importance of an Omnichannel Approach (05:13) Content Creation and Marketing Strategies (08:56) The Role of Quality in Content Creation (10:03) Leveraging YouTube for Engagement (11:50) Webinar Strategies for Lead Generation To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
27 Aug 15min
How Piggybacking on Big Brands Drives Sales + Is Liquid Death’s Hype Killing Its Brand?
In this episode #3029, Eric Siu and Neil Patel discuss how brands can leverage popular culture in marketing, drawing lessons from companies like Nintendo and Liquid Death. They highlight the risks of expanding product lines, the influence of investor pressure, and the ongoing challenge for businesses to stay relevant in competitive markets. TIME-STAMPED SHOW NOTES (00:00) The Power of Popularity in Marketing (03:39) Brand Evolution and Market Positioning (07:17) The Risks of Expanding Product Lines (11:05) Investor Pressure and Business Growth (15:32) The Challenge of Staying Relevant To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
26 Aug 20min
Will Lower Rates Spark a Marketing Boom?, Hormozi’s $105.5M Funnel & Why Everyone Hates Course Sellers
In this episode #3028, Eric Siu and Neil Patel discuss how interest rates, advertising budgets, and private equity shape marketing strategies. They critique the course-selling industry and break down Alex Hormozi’s successful webinar, emphasizing the importance of smart positioning in today’s economy. TIME-STAMPED SHOW NOTES (00:39) Interest Rates and Marketing Dynamics (06:04) Shifts in Advertising Budgets (16:16) Critique of Course Selling in Entrepreneurship (22:58) Analyzing Alex Hormozi's Webinar Success To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
25 Aug 34min
AI Is Changing the Workplace, Agency Reality Check, Cold Emails That Work, and Marketing’s New Price Tag
In this episode #3027, Eric Siu and Neil Patel discuss the future of work and how technology is reshaping industries, from gaming in education to the evolving role of doctors. They also dive into SaaS valuations, the challenges agencies face in today’s market, rising marketing costs, and how AI disruption is influencing company performance. TIME-STAMPED SHOW NOTES (00:00) The Future of Work and Technology (02:50) Gaming and Education: A New Approach (05:42) Healthcare and the Role of Doctors (09:02) SaaS Valuations and Market Trends (11:58) The Agency Landscape and Job Market (14:42) Marketing Costs and Economic Conditions (17:33) AI Disruption and Company Performance To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
21 Aug 22min
The Truth About Personal Brands, $236K to Manage a CEO, LinkedIn vs. X, and AI’s Biggest Shift
In this episode #3026, Eric Siu and Neil Patel discuss the growing importance of personal branding and building distribution in today’s media landscape. They cover the challenges of starting a media company, the role of CEO branding, differences between LinkedIn and X, and how AI is reshaping work expectations. TIME-STAMPED SHOW NOTES (00:00) The Importance of Personal Branding (03:00) Building a Media Company Today (05:34) Distribution vs. Personal Brand (08:51) The Role of CEO Branding (11:47) Social Media Dynamics: LinkedIn vs. X (14:46) AI's Impact on Work Expectations To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
20 Aug 20min
You Think Your Views Matter?, The Government Paid $620M for a Website, SEO Is Back!, $22B vs. $3.5B Startup
In this episode #3025, Eric Siu and Neil Patel highlight why audience influence matters more than follower counts, how market competition shapes strategy, and the pros and cons of performance-based deals. They also discuss the resurgence of SEO with AI, the falling costs of intelligence, and why strong execution ultimately wins, using Brex vs. Ramp as an example. TIME-STAMPED SHOW NOTES (00:00) The Value of Audience Influence (02:52) Understanding Market Dynamics and Competition (05:54) Performance-Based Deals: Pros and Cons (08:46) The Evolution of SEO in the AI Era (11:48) The Impact of Pricing on AI and Intelligence (14:46) Execution Over Hype: The Case of Brex vs. Ramp To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
19 Aug 23min
Easiest Way to Grow Your LinkedIn Following as an Entrepreneur (But Should You Do It?)
In this episode #3024, Eric Siu and Neil Patel discuss how to grow a LinkedIn following through strategies like using controversial content, staying authentic, and embracing multi-channel marketing. They also highlight the importance of recruitment, building strong teams, and leveraging relationships to drive business growth. TIME-STAMPED SHOW NOTES (00:00) Introduction and Context Setting (02:56) The Power of Controversial Content (05:57) The Role of Authenticity in Marketing (08:58) The Importance of Multi-Channel Marketing (12:14) Recruitment and Building a Strong Team (14:54) Leveraging Relationships for Business Growth To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
18 Aug 21min
