Do White Papers and Webinars Still Work? #2299
In episode #2299, we talk about whether white papers and webinars still work! Moving into the new year, we wanted to share some of our thoughts on the efficacy of these two avenues, and our approach t...
5 Dec 20226min
Eric's Content Plan for 2023 #2298
In episode #2298, we speak about Eric's content plan for next year. From more conference appearances to finding a configuration that suits your exact business, there are a number of useful ideas that ...
4 Dec 20226min
Neil's Content Plan for 2023 #2297
In episode #2297, we have a look at Neil's content plan for next year. If you want to hear about Neil scaling back on certain aspects of his content creation, and what you should be aiming for in the ...
3 Dec 20226min
How We Have Been Leveraging AI Writers #2296
In episode #2296, Neil and Eric talk about how they have been leveraging AI writers. There have been a lot of developments in the AI space recently, but we are only just starting to uncover how to opt...
2 Dec 20227min
25.6% of All Searches Are Now Zero Click and Here's What You Should Do #2295
In episode #2295, Neil and Eric talk about how 25.6% of all searches are now zero-click, and what you should do. Google’s new methods for displaying search results are becoming increasingly sophistica...
1 Dec 20228min
Should You Hire Friends or Family? #2294
In episode #2294, we discuss whether or not you should hire friends and family. Regardless of the size of your business, hiring someone from your inner circle can be complicated! Ultimately, it comes ...
30 Nov 20227min
Why Some Ad Platforms Will Struggle in The Future #2293
In episode #2293, Neil and Eric discuss why some ad platforms will struggle in the future. Apple’s recent privacy changes on iOS have had a significant impact on digital advertising. With Google looki...
29 Nov 20227min
Focus on Conversions and Then Traffic #2292
In episode #2292, we talk about why you should focus on conversions first and then traffic. We believe that your conversion rate is the most vital metric when it comes to digital marketing. While both...
28 Nov 20227min
