Why You Should Keep Your Old Content Updated | Ep. #84

In Episode #10 Eric and Neil help you decide where to start out for your first marketing job. They weigh the pros and cons of an agency or working in house, and they discuss what really matters most—your learning and growth.    Time Stamped Show Notes: 00:25 – What should your first marketing job be? 00:45 – Agency vs. in house 01:10 – Where should people should go? – Agency. 01:40 – The poker analogy 02:10 – Becoming a well-rounded marketer 02:45 – Getting into the agency world 03:05 – Growth potential 03:45 – Break Media 04:25 – Agency people typically have higher skills and more experience 05:25 – Neil’s experience at a startup 06:45 – Where’s the company at? 07:10 – “Are you growing or not?” 07:30 – Opportunities will continue to come as you learn and grow 08:20 – Experience is worth more than the pay 08:40 – Subscribe to this podcast and leave a rating and review! 3 Key Points: Starting at an agency will give you a better learning environment. Your first salary should not be as important as the experience and opportunity for growth. Once you get in the door and continue  gaining experience, the better opportunities will come. Resources Mentioned: Break Media (now Defy Media) – A company that produces online video content Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

10 Aug 201612min

In Episode #9 Eric and Neil break down retargeting. Today, retargeting has made huge leaps and is a great resource that you should utilize in your marketing.   Time Stamped Show Notes: 00:25 – What’s retargeting? -- Ads the follow you from website to website 01:00 – Now retargeting has grown a lot 01:50 – Helping you build relationships with people 02:05 – Options today 02:20 – Example of an ad on marketing funnels 02:50 – Giving people more opportunities to act, or to buy 03:20 – “Turn all those people who said no into saying yes.” 03:35 – “Show them something different.” 04:00 – “Remarketing is like marriage and dating.” 05:05 – Digital Marketer Traffic Temperatures 05:40 – Cold traffic 06:30 – Segmenting who you’re going after 07:20 – Marketing for a local business 07:40 – Look-alike audiences 08:30 – An option to target cold audiences 08:45 – Start with Google and Facebook 10:05 – Targeting people from your email list 10:45 – Subscribe to this podcast and leave a rating and review! 3 Key Points: Retargeting helps you build longer lasting relationships with your audience. Give people more opportunities to buy your service or product. When you’re first starting out, try Google and Facebook for your retargeting. Resources Mentioned: Digital Marketer Traffic Temperatures – An article that will break down the different levels or “temperatures” of traffic for you Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

9 Aug 201614min

In Episode #8 Eric and Neil talk about starting your first marketing campaign. When your business is brand new, you may want to try to get as much traffic as possible—but what you really need to worry about is creating one-on-one relationships with your first few customers. Time Stamped Show Notes: 00:25 – Where should you start your first marketing campaign? – “What worked for someone else won’t necessarily work for you.” 01:00 – Neil’s experience copying the campaigns of other companies 01:20 – “Throwing spaghetti on the wall.” 01:35 – Finding what sticks 02:00 – Picking one tactic that has the most potential 02:15 – Adding tools as you see success 03:00 – What’s your take on focusing on one area? – “That’s fine, just pick the one that sticks.” 04:00 – Growth for entrepreneurs 04:10 – one-on-one contact 04:30 – An example of this strategy 05:11 – “First hundred customers are all being acquired manually.” 05:30 – Those first customers are important 05:50 – Bad press when you’re starting out 06:10 – Driving traffic with blogs and ads 06:45 – Content marketing takes time 07:00 – Consider your cash flow 07:40 – With more money, focus on long-term strategies 08:00 – What channel would you avoid? – Partnerships. 08:30 – They have a low success rate. 09:00 – Content marketing 09:10 – Understand your audience first. 10:10 – Kissmetrics started with the wrong audience 11:10 – Subscribe to this podcast and leave a rating and review! 3 Key Points: You need to find the right marketing strategy for your specific business. Find out who your audience is before you establish long-term marketing plans. Avoid partnerships and content marketing when you are first starting out. Resources Mentioned: Kissmetrics – Neil’s company that went through a lot of marketing strategies Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

8 Aug 201614min

In Episode #7 Eric and Neil talk about why you need a blog in today’s age. Blogging is a free marketing tool, but it takes certain tactics and skills to be successful at it. Time Stamped Show Notes: 00:25 – Why do you need a blog today? – “Best way to get free visitors to your website.” 01:10 – “This will help you generate more leads.” 01:20 – Providing value 01:35 – The Points Guy 02:00 – A home base 02:10 – Blogs generate as much traffic as paid advertising 02:45 – Facebook’s fan pages 03:15 – What are some tactics to starting a successful blog? – Consistency 03:30 – A long-term journey 04:00 – Having patience 04:35 – Traffic changes when blogs stop 04:50 – Corporate blogs 05:10 – A conversational tone 05:45 – Your headline 06:10 – Copy Blogger’s post on how to write good headlines 06:20 – YouTubers 06:45 – Your headline drives readers 07:00 – It must match your content 07:10 – “Make sure your content is relevant.” 07:20 – Kissmetrics 08:15 -- Repurposing your content 08:30 – Audio versions and YouTube 09:10 – Touching a different audience 09:30 – Is blogging right for you? 10:00 – jobs.problogger.net 10:20 – Promotion of your content 10:30 -- Ahrefs.com 10:45 – Buzzsumo.com 11:40 – The importance of promotion when you’re starting out 12:20 – HubSpot statistics 13:00 – Subscribe to this podcast and leave a rating and review! 3 Key Points: Blogging is a free marketing tool to drive traffic to your business. With the right tactics, you can produce a successful blog. There are proven statistics behind blogging which prove that blogs drive traffic and ultimately revenue. Resources Mentioned: Kissmetrics – The company focuses on relevant content Copy Blogger’s post – Helpful insights for good blog headlines jobs.problogger.net – A great resource to hire a blogger Ahrefs.com – A tool to help you track the success of your blog Buzzsumo.com – Neil’s tool to find out what topics are trending in his industry HubSpot – A resource to help you see the statistics behind successful blogs Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

5 Aug 201616min

In Episode #6 Eric and Neil talk about personal branding. The image that you put out for yourself can carry a lot of weight—even more weight than your company’s brand or philosophy. Time Stamped Show Notes: 00:25 – Why is personal branding important? – “You connect more with the individual than you do with the corporate brand.” 01:30 – Gary Vaynerchuk 1:50 – “You can control what you want to do with your audience.” 2:15 – What are some tactics to build personal branding? – Start out with social media and accept more friends and followers. 02:55 – Cross-promote on different platforms 03:20 – Twitter tools 03:30 – Following tools 04:10 – The growth of Eric’s business and brand 05:00 – How can you show the value of your service to your audience and help your brand grow? – Writing a book 06:00 – Blogging 06:15 -- How to reach out to be a guest poster on a blog 07:00 – Creating networks and relationships 08:00 – Finding opportunities as a writer 08:40 -- “You just have to start somewhere.” 09:10 – “People will reach out to you.” 09:50 – These are long-term goals. 10:10 – Associating yourself with famous/popular people in your field 11:40 – Subscribe to this podcast on iTunes! 3 Key Points: Your personal brand is more valuable than your corporate brand. Start building your personal brand by networking and blogging. Associate yourself with people who are successful in your field and who will make you known. Resources Mentioned: Social networking sites like Twitter, Facebook, Instagram and Snapchat. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

4 Aug 201615min

Summary: Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #5 Eric and Neil center the conversation on, The Biggest SEO Mistakes of Their Career. Enjoy! Time Stamped Show Notes: 00:38 – Eric kicks off with blackhat, whitehat, and greyhat SEO 01:29 – Building low-quality links to a brand-new sites 02:00 – Google’s Algorithm’s are smarter than you—they will always find out if something shady is going on 02:20 – That being said, it’s worth it to dabble in some “shady” business if it’s your own site as an experiment, to learn about both sides of the coin 02:48 – Back in the day, Neil would do whatever it would take to turn quick buck 04:12 – Don’t think short-term, you need to think LONG term 04:40 – Go whitehat and build for endurance 05:05 – Eric talks blackhat SEO in-depth 06:01 – Take blackhat tactics and use them in a whitehat matter 06:27 – Do not crank low-quality content 07:23 – The Google Panda Penalty 08:19 – a 35% drop in organic traffic 08:30 – Make sure you do a redesign properly or you will get crucified in SEO 09:51 – Content is King—it’s a cliché but true 10:16 – But you NEED backlinks too 10:53 – The two biggest factors to ranking in Google? Links and Content 3 Key Points: Links and content, links and content, links and content! Dabble in blackhat on websites that you own and don’t care about so you can better understand that side of marketing and avoid it on things that matter. When it comes to client websites—and websites you care about in general—think long-term and always go whitehat. Resources Mentioned: The Google Panda Penalty – An SEO penalty Neil was hit with on one of his websites. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

3 Aug 201614min

Episode 4 Summary: Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #4 Eric and Neil center the conversation on, How to Get a Job in Marketing. Enjoy! Time Stamped Show Notes:   00:47 – Neil has lots of experience hiring marketers 01:03 – Never read resumes—they’re bullshit 01:25 – Put wannabe marketers on the hot seat 02:25 – If you don’t have your own website, how can you say you’ve ever marketed? 03:50 – Hire people to add value, not just fill rolls 04:15 – Stand out from the crowd 04:54 – Eric’s first marketing job 05:29 – Deliver work that is above and beyond 05:44 – Don’t obsess about theory in job interviews—share your wins, your actions and results 06:22 – The best marketers out there know how to think outside the box 07:45 – Creativity is the key to shining 08:23 – IF you want to show people you know what you’re talking about—create content for your application, a PDF, a screencast, SOMETHING 09:43 – Put yourself in the employers’ shoes—would you hire someone who just gives you a resume or would you hire someone that goes above and beyond? 3 Key Points: If it was YOUR company, would you hire someone that just sends you a resume, or would you hire someone that goes above and beyond? When you’re trying to get a job in marketing demonstrate that you’ve worked in marketing!—you need to know more than theory. Don’t rely on your resume because resumes are bullshit—find a way to stand out! Resources Mentioned: N/A Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

2 Aug 201613min

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #3 Eric and Neil center the conversation on, Their Favorite Marketing Tools. Enjoy! Show Notes: 00:40 – Neil kicks off the conversation 00:45 – Neil’s favorite marketing tool is one that everybody fails to use properly…Google Anayltics 01:35 – You need at least 6 months to generate quality organic traffic 01:50 – What works on Facebook does NOT work well for organic 02:45 – Google Search Console 05:00 – Nudging keywords up just a little bit can really maximize traffic 06:00 – Look for the low-hanging fruit 06:04 – AHREFS 06:15 – Highlights backlinks, backlinks lost, and links of competitors 07:48 – knowing what your competitors are ranking for is priceless 08:26 – Talking in detail about SEM Rush 08:45 – Can show adverts competitors are running 09:12 – www.crazyegg.com 09:50 – Transparency into how people engage with your website 10:29 – Most people don’t scroll beyond the fold 10:55 – www.hellobar.com 11:31 – Great at generating additional emails 3 Key Points: What works for social doesn’t always work for organic and vice versa. Gain insight into what your competitors are doing—it will really pay off. If you’re using Google Analytics, chances are you’re using it improperly—make sure you really know what you’re doing, take the time to LEARN. Resources Mentioned: www.crazyegg.com – Gain transparency into what visitors are doing on your websites www.hellobar.com – A tool to maximize email acquisition AHREFS – Use to gain insight into what competitors are doing Google Anayltics – Neil’s holy grail of online marketing Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

26 Juli 201615min