Marketing School - Digital Marketing and Online Marketing Tips5 Nov 2016

8 Things You Should Know About Facebook Ads | Ep. #97

In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial platform, or just using it to occasionally boost revenue, this is the Marketing School episode for you. Enjoy! Time Stamped Show Notes: 00:28 – Today’s topic: 8 Things You Should Know About Facebook Ads 00:37 – Facebook ads are getting a lot more powerful 01:08 – Frequency 01:51 – Video Ads 02:11 – Screenflow or any screen casting tool 02:53 – “We have people watch our video and then we retarget those people” 03:28 – Don’t increase your ad spend too quickly 04:27 – Use variations and test…then test again. 04:37 – AdEspresso will allow you to make different permutations and headlines 04:53 – Qwaya 05:22 – Do campaigns with more ads 06:03 – When you make ads, drive all traffic to one post—make it singular, don’t have too many avenues for people to pursue 07:04 – Look at your settings and device types—how well do they intermingle? It’s important to know. 07:58 – Ezra Firestone drives mobile traffic then retargets that traffic 08:26 – That’s it for today’s episode! 3 Key Points: Always add new creatives, keep your message on Facebook FRESH. If you don’t have a blog—use video ads. Hook people with an initial, video-driven ad. Then, retarget, retarget, retarget! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(3291)

Why AI Won't Kill Jobs

Neil and Eric break down why the AI job apocalypse narrative is wrong, using fresh data on software engineering demand, AI-powered productivity, product manager hiring trends, and the rise of “AI-pill...

11 Maj 24min

What Founders Can Learn From Students Cheating With AI

Eric and Neil break down 3 marketing roles they believe AI will kill first, why entry-level execution work is getting compressed fast, and what marketers need to do now to stay valuable. They also cov...

7 Maj 19min

How I Cut My $7,500 Claude Cost To Almost $0

Eric and Neil break down how Eric cut his AI token spend from around $7,500 a month to nearly $0 by changing his model hierarchy, fixing fallback issues, and reducing unnecessary API usage. They also...

6 Maj 21min

6 Signs Your Agency Is About To Fire You As A Client

Eric and Neil break down how AI is changing software and what founders need to understand as user behavior, distribution, and product expectations keep shifting. They unpack why building around websit...

5 Maj 23min

You Won't Believe How Much Clavicular Spends On Clips Each Month

Eric and Neil break down how Clavicular built a viral marketing machine, why clipping is starting to look a lot like paid media, and what businesses can learn from that playbook. Reports on Clavicular...

4 Maj 27min

GitHub’s Trust Problem Just Got Worse

Eric and Neil break down the fake GitHub star economy, why startup credibility signals are easier to manipulate than most people realize, and what that means for trust online. They also get into emplo...

30 Apr 22min

MrBeast's New Flywheel Is INSANE

Eric and Neil break down the new media flywheel, why clips, live shows, and community now work together, and why entrepreneurs need to think more like media companies. Key takeaways ◾ The stronges...

30 Apr 21min

This New Marketing Strategy Is INSANE

Eric and Neil break down why clips are becoming more valuable than the actual show, and why the real shift in media has less to do with long-form content and more to do with packaging, distribution, a...

28 Apr 21min