8 Things You Should Know About Facebook Ads | Ep. #97

8 Things You Should Know About Facebook Ads | Ep. #97

In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial platform, or just using it to occasionally boost revenue, this is the Marketing School episode for you. Enjoy! Time Stamped Show Notes: 00:28 – Today’s topic: 8 Things You Should Know About Facebook Ads 00:37 – Facebook ads are getting a lot more powerful 01:08 – Frequency 01:51 – Video Ads 02:11 – Screenflow or any screen casting tool 02:53 – “We have people watch our video and then we retarget those people” 03:28 – Don’t increase your ad spend too quickly 04:27 – Use variations and test…then test again. 04:37 – AdEspresso will allow you to make different permutations and headlines 04:53 – Qwaya 05:22 – Do campaigns with more ads 06:03 – When you make ads, drive all traffic to one post—make it singular, don’t have too many avenues for people to pursue 07:04 – Look at your settings and device types—how well do they intermingle? It’s important to know. 07:58 – Ezra Firestone drives mobile traffic then retargets that traffic 08:26 – That’s it for today’s episode! 3 Key Points: Always add new creatives, keep your message on Facebook FRESH. If you don’t have a blog—use video ads. Hook people with an initial, video-driven ad. Then, retarget, retarget, retarget! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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When You Should Be Upgrading, Consolidating or Deleting Your Content | Ep. #330

When You Should Be Upgrading, Consolidating or Deleting Your Content | Ep. #330

In Episode #330, Eric and Neil discuss when you should be upgrading, consolidating or deleting your content. Tune in to learn how updating your content can increase your traffic significantly, what’s ...

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What Are Alexa Skills (and How to Leverage This)? | Ep. #329

What Are Alexa Skills (and How to Leverage This)? | Ep. #329

In Episode #329, Eric and Neil discuss what Alexa Skills are and how to leverage this. Tune in to find out how Alexa makes your life convenient and how Alexa Skills can help your customers access your...

25 Juni 20178min

What Are Gmail Ads (and How to Leverage Them)? | Ep. #328

What Are Gmail Ads (and How to Leverage Them)? | Ep. #328

In Episode #328, Eric and Neil discuss what Gmail ads are and how to leverage them. Tune in to learn how you can get creative with Gmail ads and why they are more valuable for B2B than B2C. Time Stam...

24 Juni 20177min

7 Things to Consider Before Investing in Facebook Ads | Ep. #327

7 Things to Consider Before Investing in Facebook Ads | Ep. #327

In Episode #327, Eric and Neil discuss 7 things to consider before investing in Facebook ads. Tune in to learn how to successfully use Facebook ads and the checklist you should keep before putting you...

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How to Use Facebook Audience Insights to Create Highly Targeted Ads | Ep. #326

How to Use Facebook Audience Insights to Create Highly Targeted Ads | Ep. #326

In Episode #326, Eric and Neil discuss how to use Facebook Audience Insights to create highly targeted ads. Tune in to learn how you make the most out of Facebook ads by using Audience Insights and wh...

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Why You Ought to Leverage Call Tracking | Ep. #325

Why You Ought to Leverage Call Tracking | Ep. #325

In Episode #325, Eric and Neil discuss why you ought to leverage call tracking. Tune in to learn how to find out the sources of your phone calls and how tracking your phone calls enables you to see wh...

21 Juni 20176min

Why You Should Host Marketing Meetups | Ep. #324

Why You Should Host Marketing Meetups | Ep. #324

In Episode #324, Eric and Neil discuss why you should host marketing meetups. Tune in to learn how you can benefit by either attending or hosting meetups consistently and why the focus should be one w...

20 Juni 20177min

How to Create Professional YouTube Ads for Under $100 | Ep. #323

How to Create Professional YouTube Ads for Under $100 | Ep. #323

In Episode #323, Eric and Neil discuss how to create professional YouTube ads for under $100. Tune in to learn the tools that can help you create more cost-effective, but professional YouTube video ad...

19 Juni 20178min

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