8 Things You Should Know About Facebook Ads | Ep. #97

8 Things You Should Know About Facebook Ads | Ep. #97

In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial platform, or just using it to occasionally boost revenue, this is the Marketing School episode for you. Enjoy! Time Stamped Show Notes: 00:28 – Today’s topic: 8 Things You Should Know About Facebook Ads 00:37 – Facebook ads are getting a lot more powerful 01:08 – Frequency 01:51 – Video Ads 02:11 – Screenflow or any screen casting tool 02:53 – “We have people watch our video and then we retarget those people” 03:28 – Don’t increase your ad spend too quickly 04:27 – Use variations and test…then test again. 04:37 – AdEspresso will allow you to make different permutations and headlines 04:53 – Qwaya 05:22 – Do campaigns with more ads 06:03 – When you make ads, drive all traffic to one post—make it singular, don’t have too many avenues for people to pursue 07:04 – Look at your settings and device types—how well do they intermingle? It’s important to know. 07:58 – Ezra Firestone drives mobile traffic then retargets that traffic 08:26 – That’s it for today’s episode! 3 Key Points: Always add new creatives, keep your message on Facebook FRESH. If you don’t have a blog—use video ads. Hook people with an initial, video-driven ad. Then, retarget, retarget, retarget! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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7 Ways to Make Money from Your First Blog | Ep. #242

7 Ways to Make Money from Your First Blog | Ep. #242

In Episode #242, Eric and Neil discuss the 7 ways to make money from your first blog. Tune in to find out the value of partnering with others, how to find and create the right services and products fo...

30 Mars 20179min

7 Keys to Becoming a Successful Blogger | Ep. #241

7 Keys to Becoming a Successful Blogger | Ep. #241

In Episode #241, Eric and Neil discuss the 7 keys to becoming a successful blogger. They discuss Chris Coyier and Chalene Johnson—some of the most successful in this space—to see what makes their cont...

29 Mars 20179min

How to Make the Most of Your Twitter Audience Before It Dies | Ep. #240

How to Make the Most of Your Twitter Audience Before It Dies | Ep. #240

In Episode #240, Eric and Neil discuss how to make the most of your Twitter audience before it dies. Tune in to learn why Twitter is still very much alive and the impact you can have by having quality...

28 Mars 20179min

The Top Marketing Tools that Eric and Neil Use to Run Their Businesses | Ep. #239

The Top Marketing Tools that Eric and Neil Use to Run Their Businesses | Ep. #239

In Episode #239, Eric and Neil discuss the top marketing tools that they both use to run their businesses. Tune in as they list the marketing tools that help their ships run smoothly so that you can k...

27 Mars 201711min

New Google AdWords Tricks to Try in 2017 | Ep. #238

New Google AdWords Tricks to Try in 2017 | Ep. #238

In Episode #238, Eric and Neil discuss the new Google AdWords tricks that you can try in 2017. Tune in to learn how remarketing videos can drive your conversion and how to minimize your spending on ad...

26 Mars 20178min

Are LinkedIn Ads Worth It? | Ep. #237

Are LinkedIn Ads Worth It? | Ep. #237

In Episode #237, Eric and Neil discuss if LinkedIn ads are worth it. Tune in to find out how LinkedIn ads work, if it is the right space for you, and why Eric deems it worthy to invest his dollars int...

25 Mars 20178min

How to Maximize Your Live Stream Sessions | Ep. #236

How to Maximize Your Live Stream Sessions | Ep. #236

In Episode #236, Eric and Neil discuss maximizing the effectiveness of your live stream sessions. Tune in to learn how you can use your live stream sessions to increase traffic, and how you can repurp...

24 Mars 20178min

How to Launch Your Info Product | Ep. #235

How to Launch Your Info Product | Ep. #235

In Episode #235, Eric and Neil talk about how to launch an info product—what you should consider prior to launch, and the key metrics you should use to measure success.  Time Stamped Show Notes: 00:...

23 Mars 201710min

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