8 Things You Should Know About Facebook Ads | Ep. #97

8 Things You Should Know About Facebook Ads | Ep. #97

In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial platform, or just using it to occasionally boost revenue, this is the Marketing School episode for you. Enjoy! Time Stamped Show Notes: 00:28 – Today’s topic: 8 Things You Should Know About Facebook Ads 00:37 – Facebook ads are getting a lot more powerful 01:08 – Frequency 01:51 – Video Ads 02:11 – Screenflow or any screen casting tool 02:53 – “We have people watch our video and then we retarget those people” 03:28 – Don’t increase your ad spend too quickly 04:27 – Use variations and test…then test again. 04:37 – AdEspresso will allow you to make different permutations and headlines 04:53 – Qwaya 05:22 – Do campaigns with more ads 06:03 – When you make ads, drive all traffic to one post—make it singular, don’t have too many avenues for people to pursue 07:04 – Look at your settings and device types—how well do they intermingle? It’s important to know. 07:58 – Ezra Firestone drives mobile traffic then retargets that traffic 08:26 – That’s it for today’s episode! 3 Key Points: Always add new creatives, keep your message on Facebook FRESH. If you don’t have a blog—use video ads. Hook people with an initial, video-driven ad. Then, retarget, retarget, retarget! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Get Started with Public Speaking | Ep. #226

How to Get Started with Public Speaking | Ep. #226

In Episode #226, Eric and Neil discuss how to get started with public speaking. Tune in to learn several ways to find those speaking gigs, how it helps publicize your brand, and the benefits of using ...

14 Mars 201710min

What a Marketing Nurture Sequence Is and What You Should be Putting Into It | Ep. #225

What a Marketing Nurture Sequence Is and What You Should be Putting Into It | Ep. #225

In Episode #225, Eric and Neil discuss what a marketing nurture sequence is and what you should be putting into it. Tune in to know how you can successfully nurture your viewers, so they will convert ...

13 Mars 20179min

How to Generate Consulting Leads From Your Website | Ep. #224

How to Generate Consulting Leads From Your Website | Ep. #224

In Episode #224, Eric and Neil discuss how to generate consulting leads from your website. How do you attract these leads? What needs to change with your website, today, in order to increase those pot...

12 Mars 201711min

How To Do SEO On a Tiny Website that Doesn’t Have Any Visitors or Money | Ep. #223

How To Do SEO On a Tiny Website that Doesn’t Have Any Visitors or Money | Ep. #223

In Episode #223, Eric and Neil discuss how to do an SEO to a tiny website that doesn’t have any visitors or money. When starting with very little, it can a daunting task to draw people to your website...

11 Mars 20179min

7 Free Marketing Tools that You Ought to Use | Ep. #222

7 Free Marketing Tools that You Ought to Use | Ep. #222

In Episode #222, Eric and Neil discuss the 7 free marketing tools that you ought to use. People oftentimes become overwhelmed about where to start with their marketing campaigns with little knowledge ...

10 Mars 20178min

7 Ways to Repurpose Your Content | Ep. #221

7 Ways to Repurpose Your Content | Ep. #221

In Episode #221, Eric and Neil discuss the 7 ways to repurpose your content. Repurposing your content is a great opportunity to extend your reach and maximize the value of your content. Tune in to fin...

9 Mars 20178min

Where Marketing Is Going in 2017 | Ep. #220

Where Marketing Is Going in 2017 | Ep. #220

In Episode #220, Eric and Neil discuss where marketing is going in 2017. YouTube videos, personal branding, and building an online community are the popular trends in marketing today. Tune in and get ...

8 Mars 201713min

How Much to Spend on Marketing When You’re First Starting | Ep. #219

How Much to Spend on Marketing When You’re First Starting | Ep. #219

In Episode #219, Eric and Neil discuss how much you should spend on marketing when you’re first starting out. Tune in to find out the importance of establishing that budget before you begin and why yo...

7 Mars 20178min

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