8 Things You Should Know About Facebook Ads | Ep. #97

8 Things You Should Know About Facebook Ads | Ep. #97

In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial platform, or just using it to occasionally boost revenue, this is the Marketing School episode for you. Enjoy! Time Stamped Show Notes: 00:28 – Today’s topic: 8 Things You Should Know About Facebook Ads 00:37 – Facebook ads are getting a lot more powerful 01:08 – Frequency 01:51 – Video Ads 02:11 – Screenflow or any screen casting tool 02:53 – “We have people watch our video and then we retarget those people” 03:28 – Don’t increase your ad spend too quickly 04:27 – Use variations and test…then test again. 04:37 – AdEspresso will allow you to make different permutations and headlines 04:53 – Qwaya 05:22 – Do campaigns with more ads 06:03 – When you make ads, drive all traffic to one post—make it singular, don’t have too many avenues for people to pursue 07:04 – Look at your settings and device types—how well do they intermingle? It’s important to know. 07:58 – Ezra Firestone drives mobile traffic then retargets that traffic 08:26 – That’s it for today’s episode! 3 Key Points: Always add new creatives, keep your message on Facebook FRESH. If you don’t have a blog—use video ads. Hook people with an initial, video-driven ad. Then, retarget, retarget, retarget! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Build More Traffic When You Already Rank for All Your Head Terms | Ep. #229

How to Build More Traffic When You Already Rank for All Your Head Terms | Ep. #229

In Episode #229, Eric and Neil discuss how to build more traffic when you already rank for your head terms. Tune in to learn as Eric and Neil provide a step-by-step guide to see how you’re ranking on ...

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How to Scale Content Marketing Without Hiring More People | Ep. #228

How to Scale Content Marketing Without Hiring More People | Ep. #228

In Episode #228, Eric and Neil discuss how to scale content marketing without hiring more people. Whether it be discerning what deserves your attention and what doesn’t or setting up systems that keep...

16 Mars 201710min

7 Questions to Ask When Hiring a Growth Hacker | Ep. #227

7 Questions to Ask When Hiring a Growth Hacker | Ep. #227

In Episode #227, Eric and Neil discuss the 7 questions to ask when hiring a growth hacker. Tune in to find out what you should ask your prospective growth hacker and how these questions will reveal th...

15 Mars 201710min

How to Get Started with Public Speaking | Ep. #226

How to Get Started with Public Speaking | Ep. #226

In Episode #226, Eric and Neil discuss how to get started with public speaking. Tune in to learn several ways to find those speaking gigs, how it helps publicize your brand, and the benefits of using ...

14 Mars 201710min

What a Marketing Nurture Sequence Is and What You Should be Putting Into It | Ep. #225

What a Marketing Nurture Sequence Is and What You Should be Putting Into It | Ep. #225

In Episode #225, Eric and Neil discuss what a marketing nurture sequence is and what you should be putting into it. Tune in to know how you can successfully nurture your viewers, so they will convert ...

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How to Generate Consulting Leads From Your Website | Ep. #224

How to Generate Consulting Leads From Your Website | Ep. #224

In Episode #224, Eric and Neil discuss how to generate consulting leads from your website. How do you attract these leads? What needs to change with your website, today, in order to increase those pot...

12 Mars 201711min

How To Do SEO On a Tiny Website that Doesn’t Have Any Visitors or Money | Ep. #223

How To Do SEO On a Tiny Website that Doesn’t Have Any Visitors or Money | Ep. #223

In Episode #223, Eric and Neil discuss how to do an SEO to a tiny website that doesn’t have any visitors or money. When starting with very little, it can a daunting task to draw people to your website...

11 Mars 20179min

7 Free Marketing Tools that You Ought to Use | Ep. #222

7 Free Marketing Tools that You Ought to Use | Ep. #222

In Episode #222, Eric and Neil discuss the 7 free marketing tools that you ought to use. People oftentimes become overwhelmed about where to start with their marketing campaigns with little knowledge ...

10 Mars 20178min

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