8 Things You Should Know About Facebook Ads | Ep. #97

8 Things You Should Know About Facebook Ads | Ep. #97

In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial platform, or just using it to occasionally boost revenue, this is the Marketing School episode for you. Enjoy! Time Stamped Show Notes: 00:28 – Today’s topic: 8 Things You Should Know About Facebook Ads 00:37 – Facebook ads are getting a lot more powerful 01:08 – Frequency 01:51 – Video Ads 02:11 – Screenflow or any screen casting tool 02:53 – “We have people watch our video and then we retarget those people” 03:28 – Don’t increase your ad spend too quickly 04:27 – Use variations and test…then test again. 04:37 – AdEspresso will allow you to make different permutations and headlines 04:53 – Qwaya 05:22 – Do campaigns with more ads 06:03 – When you make ads, drive all traffic to one post—make it singular, don’t have too many avenues for people to pursue 07:04 – Look at your settings and device types—how well do they intermingle? It’s important to know. 07:58 – Ezra Firestone drives mobile traffic then retargets that traffic 08:26 – That’s it for today’s episode! 3 Key Points: Always add new creatives, keep your message on Facebook FRESH. If you don’t have a blog—use video ads. Hook people with an initial, video-driven ad. Then, retarget, retarget, retarget! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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Is Twitter Still Worth Using? | Ep. #186

Is Twitter Still Worth Using? | Ep. #186

In Episode #186, Eric and Neil discuss if Twitter is still worth using. Tune in to find out if Twitter is really dead and what alternatives you can use to effectively increase your traffic. Time Stam...

2 Feb 20179min

7 Ways to Get More Engagement on Social Media | Ep. #185

7 Ways to Get More Engagement on Social Media | Ep. #185

In Episode #185, Eric and Neil discuss the 7 ways you can get more engagement on social media. Tune in to learn some tips and tricks to grow your audience as well as some useful online tools that you ...

1 Feb 20178min

What Should You Do When Your Business Stops Growing? | Ep. #184

What Should You Do When Your Business Stops Growing? | Ep. #184

In Episode #184, Eric and Neil discuss what you should do when your business stops growing. There are many different solutions and options you can explore before deciding to throw the towel. Tune in t...

31 Jan 201713min

When Is It Time to Give Up on a Marketing Campaign? | Ep. #183

When Is It Time to Give Up on a Marketing Campaign? | Ep. #183

In Episode #183, Eric and Neil discuss when you should give up on a marketing campaign. Tune in to find out if it is the right time to give up your current marketing campaign or whether it’s time to j...

30 Jan 20179min

How to Effectively Integrate Design Into Your Marketing Collateral | Ep. #182

How to Effectively Integrate Design Into Your Marketing Collateral | Ep. #182

In Episode #182, Eric and Neil discuss how you can effectively integrate design into your marketing collateral. Tune in to discover just how important design is in your marketing campaign and why you ...

29 Jan 201710min

Live Streaming 101: What Kind of Videos Should You Be Creating? | Ep. #181

Live Streaming 101: What Kind of Videos Should You Be Creating? | Ep. #181

In Episode #181, Eric and Neil discuss what kind of videos you should be creating when doing live streaming. They also delve into what interests viewers in terms of content and how you should carry yo...

28 Jan 20178min

How to Get Started with Affiliate Marketing | Ep. #180

How to Get Started with Affiliate Marketing | Ep. #180

In Episode #180, Eric and Neil discuss how you can get started with affiliate marketing. What is affiliate marketing and how can this benefit your brand and company? Tune in to find out how to be succ...

27 Jan 20179min

What Type of Content Should You Create When You Can Only Blog 1x a Week? | Ep. #179

What Type of Content Should You Create When You Can Only Blog 1x a Week? | Ep. #179

In Episode #179, Eric and Neil discuss the type of content you should be creating when you can only blog one time a week. Tune in to learn how to make a blog that strikes its audience—and not just to ...

26 Jan 20179min

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