8 Things You Should Know About Facebook Ads | Ep. #97

8 Things You Should Know About Facebook Ads | Ep. #97

In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial platform, or just using it to occasionally boost revenue, this is the Marketing School episode for you. Enjoy! Time Stamped Show Notes: 00:28 – Today’s topic: 8 Things You Should Know About Facebook Ads 00:37 – Facebook ads are getting a lot more powerful 01:08 – Frequency 01:51 – Video Ads 02:11 – Screenflow or any screen casting tool 02:53 – “We have people watch our video and then we retarget those people” 03:28 – Don’t increase your ad spend too quickly 04:27 – Use variations and test…then test again. 04:37 – AdEspresso will allow you to make different permutations and headlines 04:53 – Qwaya 05:22 – Do campaigns with more ads 06:03 – When you make ads, drive all traffic to one post—make it singular, don’t have too many avenues for people to pursue 07:04 – Look at your settings and device types—how well do they intermingle? It’s important to know. 07:58 – Ezra Firestone drives mobile traffic then retargets that traffic 08:26 – That’s it for today’s episode! 3 Key Points: Always add new creatives, keep your message on Facebook FRESH. If you don’t have a blog—use video ads. Hook people with an initial, video-driven ad. Then, retarget, retarget, retarget! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Combine Content Marketing with Paid Advertising | Ep. #127

How to Combine Content Marketing with Paid Advertising | Ep. #127

In Episode #127, Neil and Eric talk about the different ways you can combine your content marketing with paid advertising. Listen as they list down pros and cons for different Facebook ads, and the di...

5 Dec 201612min

How to Set Up a Basic Re-marketing Campaign | Ep. #126

How to Set Up a Basic Re-marketing Campaign | Ep. #126

In Episode #126, Neil and Eric discuss strategies for setting up a basic re-marketing campaign—what it is, why it works, and how it can drive significant increases in conversion. Time Stamped Show No...

4 Dec 201611min

How to Set a Marketing Budget | Ep. #125

How to Set a Marketing Budget | Ep. #125

In Episode #125 Neil and Eric talk about the factors you need to consider when setting up a marketing budget. Listen as they illustrate why marketing budgets don’t need to be BIG so long as they adequ...

3 Dec 201611min

What To Do When You’re Not Seeing Marketing Results | Ep. #124

What To Do When You’re Not Seeing Marketing Results | Ep. #124

In Episode #124 Neil and Eric talk about what you should do when you don’t see the marketing results you were looking for. Listen to learn about the elements you might be missing in the marketing equa...

2 Dec 201611min

How to Create Form Fields that Actually Convert | Ep. #123

How to Create Form Fields that Actually Convert | Ep. #123

In Episode #123, Neil and Eric discuss the ways you can create form fields that lead to conversion. Listen to know more about which form field strategies actually work and which ideas you can incorpor...

1 Dec 20169min

How to Integrate the Holiday Seasons into Your Marketing Campaign | Ep. #122

How to Integrate the Holiday Seasons into Your Marketing Campaign | Ep. #122

In Episode #122, Neil and Eric share about how to integrate the holidays into your marketing campaign. Listen as they list down the ways and tactics you can use to get that “most wonderful time of the...

30 Nov 201610min

How to Improve Your PPC Campaigns in 10 Minutes per Day | Ep. #121

How to Improve Your PPC Campaigns in 10 Minutes per Day | Ep. #121

In Episode #121, Eric and Neil discuss the ways you can improve your PPC campaigns with just 10 minutes per day. Working at your PPC campaigns can be as simple as looking at your keywords’ reports or ...

29 Nov 201612min

7 Ways to Become a Thought Leader | Ep. #120

7 Ways to Become a Thought Leader | Ep. #120

In Episode #120, Neil and Eric share the 7 ways you can become a thought leader. Listen as Neil shares his experience in becoming a thought leader to help you become one as well. Time Stamped Show No...

28 Nov 201613min

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