8 Things You Should Know About Facebook Ads | Ep. #97

8 Things You Should Know About Facebook Ads | Ep. #97

In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial platform, or just using it to occasionally boost revenue, this is the Marketing School episode for you. Enjoy! Time Stamped Show Notes: 00:28 – Today’s topic: 8 Things You Should Know About Facebook Ads 00:37 – Facebook ads are getting a lot more powerful 01:08 – Frequency 01:51 – Video Ads 02:11 – Screenflow or any screen casting tool 02:53 – “We have people watch our video and then we retarget those people” 03:28 – Don’t increase your ad spend too quickly 04:27 – Use variations and test…then test again. 04:37 – AdEspresso will allow you to make different permutations and headlines 04:53 – Qwaya 05:22 – Do campaigns with more ads 06:03 – When you make ads, drive all traffic to one post—make it singular, don’t have too many avenues for people to pursue 07:04 – Look at your settings and device types—how well do they intermingle? It’s important to know. 07:58 – Ezra Firestone drives mobile traffic then retargets that traffic 08:26 – That’s it for today’s episode! 3 Key Points: Always add new creatives, keep your message on Facebook FRESH. If you don’t have a blog—use video ads. Hook people with an initial, video-driven ad. Then, retarget, retarget, retarget! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Integrate the Holiday Seasons into Your Marketing Campaign | Ep. #122

How to Integrate the Holiday Seasons into Your Marketing Campaign | Ep. #122

In Episode #122, Neil and Eric share about how to integrate the holidays into your marketing campaign. Listen as they list down the ways and tactics you can use to get that “most wonderful time of the...

30 Nov 201610min

How to Improve Your PPC Campaigns in 10 Minutes per Day | Ep. #121

How to Improve Your PPC Campaigns in 10 Minutes per Day | Ep. #121

In Episode #121, Eric and Neil discuss the ways you can improve your PPC campaigns with just 10 minutes per day. Working at your PPC campaigns can be as simple as looking at your keywords’ reports or ...

29 Nov 201612min

7 Ways to Become a Thought Leader | Ep. #120

7 Ways to Become a Thought Leader | Ep. #120

In Episode #120, Neil and Eric share the 7 ways you can become a thought leader. Listen as Neil shares his experience in becoming a thought leader to help you become one as well. Time Stamped Show No...

28 Nov 201613min

How to Craft High Converting Explainer Videos | Ep. #119

How to Craft High Converting Explainer Videos | Ep. #119

In Episode #119, Neil and Eric discuss how you can craft high converting explainer videos for your website. Listen as they help you uncover the feasibility of having explainer videos on every budget a...

27 Nov 201611min

7 Unorthodox SEO Strategies and Tactics that You Should Try | Ep. #118

7 Unorthodox SEO Strategies and Tactics that You Should Try | Ep. #118

In Episode #118, Neil and Eric drop 7 unorthodox SEO strategies you might be missing out on. Listen to learn what these 7 strategies and tactics are and discern whether these tools can fit your curren...

26 Nov 201611min

7 Ways to Use Zapier & IFTTT to Speed Up Your Workflow | Ep. #117

7 Ways to Use Zapier & IFTTT to Speed Up Your Workflow | Ep. #117

In Episode #117, Neil and Eric share 7 ways you can use Zapier and IFTTT to efficiently speed up workflow. Listen to discover new and effective ways to help you automate your business. Time Stamped S...

25 Nov 201610min

7 Ways to Optimize Your Marketing Proposals | Ep. #116

7 Ways to Optimize Your Marketing Proposals | Ep. #116

In Episode #116, Neil and Eric list the 7 ways you can optimize your marketing proposals. Listen to learn more about optimizing proposals so you can ace that deal you’ve been aiming for. Time Stamped...

24 Nov 20169min

7 Things You Should Say NO to as a Marketer | Ep. #115

7 Things You Should Say NO to as a Marketer | Ep. #115

In Episode #115, Eric and Neil discuss the 7 things you should say NO to as a marketer. Listen to know more about which things to say no to and the reason why. Time Stamped Show Notes: 00:27 – Today...

23 Nov 201610min

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