8 Things You Should Know About Facebook Ads | Ep. #97

8 Things You Should Know About Facebook Ads | Ep. #97

In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial platform, or just using it to occasionally boost revenue, this is the Marketing School episode for you. Enjoy! Time Stamped Show Notes: 00:28 – Today’s topic: 8 Things You Should Know About Facebook Ads 00:37 – Facebook ads are getting a lot more powerful 01:08 – Frequency 01:51 – Video Ads 02:11 – Screenflow or any screen casting tool 02:53 – “We have people watch our video and then we retarget those people” 03:28 – Don’t increase your ad spend too quickly 04:27 – Use variations and test…then test again. 04:37 – AdEspresso will allow you to make different permutations and headlines 04:53 – Qwaya 05:22 – Do campaigns with more ads 06:03 – When you make ads, drive all traffic to one post—make it singular, don’t have too many avenues for people to pursue 07:04 – Look at your settings and device types—how well do they intermingle? It’s important to know. 07:58 – Ezra Firestone drives mobile traffic then retargets that traffic 08:26 – That’s it for today’s episode! 3 Key Points: Always add new creatives, keep your message on Facebook FRESH. If you don’t have a blog—use video ads. Hook people with an initial, video-driven ad. Then, retarget, retarget, retarget! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Do Effective Keyword Research | Ep. #66

How to Do Effective Keyword Research | Ep. #66

In Episode #66, Neil and Eric sit down to discuss the fundamentals of effective keyword research. They’ll talk about what tools you should use, why your focus should be on the quality of your content ...

5 Okt 201611min

Should You Attend Marketing Conferences? | Ep. #65

Should You Attend Marketing Conferences? | Ep. #65

In Episode #65, Neil and Eric discuss marketing conferences—their importance and where or not you should actually attend them. Listen as they share their experiences and tips when attending these conf...

4 Okt 201611min

Which Marketing Tactics Should You Start With? | Ep. #64

Which Marketing Tactics Should You Start With? | Ep. #64

In Episode #64 Eric and Neil talk about marketing tactics for entrepreneurs just getting started. Listen as they highlight free, easy-to-implement tools, the importance of knowing your strengths, and ...

3 Okt 201612min

How Often Should You Be Emailing Your List? | Ep. #63

How Often Should You Be Emailing Your List? | Ep. #63

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #63 Eric and Neil talk about the art of emailing your list. ...

2 Okt 20168min

The Art of Promoting and Recording Podcasts | Ep. #62

The Art of Promoting and Recording Podcasts | Ep. #62

In Episode #62 Eric and Neil discuss their secrets for successfully recording and promoting podcasts. Listen as they share the physical tools they use, they software they rely on to produce The Market...

1 Okt 201613min

Pros and Cons of Hiring In-house vs Agency vs Consultant | Ep. #61

Pros and Cons of Hiring In-house vs Agency vs Consultant | Ep. #61

In Episode #61 Neil and Eric talk about the differences between hiring in-house, hiring consultants and hiring agencies. Listen as they highlight the pros and cons, share what works for their own busi...

30 Sep 201610min

Here's What Most Digital Marketing Agencies Get Wrong | Ep. #60

Here's What Most Digital Marketing Agencies Get Wrong | Ep. #60

In Episode #60 Neil and Eric discuss the relationship between digital marketing agencies and their customers—specifically how agencies treat their customers, and what agencies are getting wrong. Time...

29 Sep 201611min

7 Things You Should Always Do Before Publishing a Blog Post | Ep. #59

7 Things You Should Always Do Before Publishing a Blog Post | Ep. #59

In Episode #59 Neil and Eric discuss the most important things you need to do before publishing a blog post. Listen as they illustrate the seven things you can do to increase your online presence, cli...

28 Sep 20169min

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