How to Design Lead Nurturing & Lead Scoring Campaigns | Ep. #99

How to Design Lead Nurturing & Lead Scoring Campaigns | Ep. #99

In Episode #99 Eric and Neil share how you can design lead nurturing and lead scoring campaigns for your business. Listen to know whether you’re on the right track in nurturing and scoring your leads, when you need to set up a reengagement process, and when it’s just time to let go of a lead. Time Stamped Show Notes: 00:28 – Today’s topic: How to design lead nurturing and lead scoring campaigns 00:42 – Google about Marketing Funnel – SingleGrain and Kissmetrics 01:01 – What SingleGrain does 01:48 – When people opt in, tag them in a certain way 02:00 – Don’t ask too many questions on a page 02:10 – Break down the process into 3 pages 02:45 – Take the best leads and cross reference with tools 03:30 – Lead scoring leads 04:02 – Drip and Infusionsoft 04:24 – When your threshold is reached, mark them as a qualified lead 05:07 – Nurture and have a good marketing funnel 05:47 – If the lead isn’t engaged, they aren’t likely going to close 07:04 – Make a reengagement campaign 07:36 – Frank Kern Setting Up Contingencies 08:04 – You have to plan first before diving in 08:31 – That’s it for today’s episode! 3 Key Points: It’s all about the messaging and who you’re taking to. The biggest mistake you can do is to put all your questions on one page. If there’s no engagement, the lead wouldn’t probably close. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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7 Creative Ways to Increase Google Ranking | Ep. #144

7 Creative Ways to Increase Google Ranking | Ep. #144

In Episode #144, Eric and Neil discuss the 7 creative ways to increase Google ranking. Making your website appear on Google’s first search page is extremely advantageous for marketers, but achieving t...

22 Dec 201611min

How to Map Out Your Marketing Funnel | Ep. #143

How to Map Out Your Marketing Funnel | Ep. #143

In Episode #143, Eric and Neil discuss how to map out your marketing funnel. Tune in to discover the importance of knowing how your funnel affects potential customers, how to troubleshoot questions th...

21 Dec 201610min

7 Tools to Help You in Marketing Design | Ep. #142

7 Tools to Help You in Marketing Design | Ep. #142

In Episode #142, Eric and Neil discuss the 7 tools that can help you in marketing design. Tune in to discover some of the best online tools that provide you quality images and designs for your marketi...

20 Dec 20169min

How to Make Changes to Your Website Without the Help of Developers | Ep. #141

How to Make Changes to Your Website Without the Help of Developers | Ep. #141

In Episode #141, Eric and Neil discuss the ways you can make changes to your website without the help of developers. Tune in to know that you do NOT have to be a technical person to know the ways arou...

19 Dec 20169min

Why You Need to Be Surveying Your Audience | Ep. #140

Why You Need to Be Surveying Your Audience | Ep. #140

In Episode #140, Eric and Neil reminds us why it’s very important to survey your audience. Listen to find out the most effective ways to survey your customers, the online tools that can assist you, an...

18 Dec 201610min

How Important Is Testing for Your Business or Product? | Ep. #139

How Important Is Testing for Your Business or Product? | Ep. #139

In Episode #139, Eric and Neil talk about how you can create a culture of testing for your business. How important is testing for your business and product? Listen as Eric and Neil discuss from their ...

17 Dec 201610min

Does Direct Mail Still Work? | Ep. #138

Does Direct Mail Still Work? | Ep. #138

In Episode #138, Eric and Neil discuss whether or not direct mail is a fading marketing strategy. Listen as they discuss how targeting advertisements to the right demographic as well as being creative...

16 Dec 201610min

Why and How You Should Control Your Crawl Budget | Ep. #137

Why and How You Should Control Your Crawl Budget | Ep. #137

In Episode #137, Neil and Eric discuss the importance of knowing how to control your crawl budget. Tune in to discover how the quality of your pages affects your crawl budget and, in turn, can directl...

15 Dec 201610min

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