How to Design Lead Nurturing & Lead Scoring Campaigns | Ep. #99

How to Design Lead Nurturing & Lead Scoring Campaigns | Ep. #99

In Episode #99 Eric and Neil share how you can design lead nurturing and lead scoring campaigns for your business. Listen to know whether you’re on the right track in nurturing and scoring your leads, when you need to set up a reengagement process, and when it’s just time to let go of a lead. Time Stamped Show Notes: 00:28 – Today’s topic: How to design lead nurturing and lead scoring campaigns 00:42 – Google about Marketing Funnel – SingleGrain and Kissmetrics 01:01 – What SingleGrain does 01:48 – When people opt in, tag them in a certain way 02:00 – Don’t ask too many questions on a page 02:10 – Break down the process into 3 pages 02:45 – Take the best leads and cross reference with tools 03:30 – Lead scoring leads 04:02 – Drip and Infusionsoft 04:24 – When your threshold is reached, mark them as a qualified lead 05:07 – Nurture and have a good marketing funnel 05:47 – If the lead isn’t engaged, they aren’t likely going to close 07:04 – Make a reengagement campaign 07:36 – Frank Kern Setting Up Contingencies 08:04 – You have to plan first before diving in 08:31 – That’s it for today’s episode! 3 Key Points: It’s all about the messaging and who you’re taking to. The biggest mistake you can do is to put all your questions on one page. If there’s no engagement, the lead wouldn’t probably close. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Avsnitt(3242)

What ChatGPT-4o means for marketers, What is signal-based selling?, Playbook: Automatically turn site visitors into customers

What ChatGPT-4o means for marketers, What is signal-based selling?, Playbook: Automatically turn site visitors into customers

In episode #2751, we discussed ChatGPT 4.0 and its potential applications, including real-time translation, storytelling, and AI assistance. We also tackled the role of AI in marketing, the importance...

5 Juni 202415min

The impact of AI overviews on SEO, Google starts testing ads in AI overviews, Google CEO is ’empathetic’ to content creators Search has wiped out, The economics behind a $100k creator deal

The impact of AI overviews on SEO, Google starts testing ads in AI overviews, Google CEO is ’empathetic’ to content creators Search has wiped out, The economics behind a $100k creator deal

In episode #2750, we discussed AI’s impact on SEO, the impact of Google's search updates, the effects of algorithm updates on affiliate businesses, the monetization journey of businesses and creative ...

4 Juni 202416min

McDonald's & Taco Bell show where the economy is really at, and The genius of Bryan Johnson's marketing

McDonald's & Taco Bell show where the economy is really at, and The genius of Bryan Johnson's marketing

In episode #2749, we discussed inflation, fast food price increases, consumer behavior, marketing strategies, dental experiences, credit card benefits, health and wellness, and celebrity movements. We...

3 Juni 202421min

How to think about agency M&A, and The downfall and rebirth of the Patels

How to think about agency M&A, and The downfall and rebirth of the Patels

In episode #2748, we explore the intricacies of M&A, the importance of due diligence, risk management, and the Patel family story. We also touch on the challenges and lessons learned from past M&A dea...

28 Maj 202439min

OpenAI’s marketing head shares the one big mistake CMOs are making with AI, and Sam Altman on the future of in person experiences

OpenAI’s marketing head shares the one big mistake CMOs are making with AI, and Sam Altman on the future of in person experiences

In episode #2747, we explore how AI is more geared towards replacing tasks rather than entire roles, how AI can free up marketers to focus on strategic challenges and unlock new ways of marketing, and...

27 Maj 202422min

AOA sneak peek: The Future of Agencies with AI

AOA sneak peek: The Future of Agencies with AI

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss acquisitions, the future of agencies with AI, the impact of AI on SEO, the ...

25 Maj 202421min

Is the ad spend on the Super Bowl or Olympics worth it? It depends on whom you ask, Disney maximizes streaming with surprise Disney+, Hulu, and Max bundle

Is the ad spend on the Super Bowl or Olympics worth it? It depends on whom you ask, Disney maximizes streaming with surprise Disney+, Hulu, and Max bundle

In episode #2746, we discuss the effectiveness of ad spend on events like the Super Bowl and Olympics, the use of technology for website enrichment and lead generation, the value of partnerships, and ...

24 Maj 202417min

Gamestop shoots up 91% off a meme, L'Oreal, a $250B company, fails at Kickstarter, How VCs are using podcasts to lure founders, Can you manipulate SEO results using LinkedIn Pulse?

Gamestop shoots up 91% off a meme, L'Oreal, a $250B company, fails at Kickstarter, How VCs are using podcasts to lure founders, Can you manipulate SEO results using LinkedIn Pulse?

In episode #2745, we discuss the power of memes and social media in driving stock prices, the importance of understanding the purpose of platforms like Kickstarter, the value of building relationships...

23 Maj 202416min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-jossan-nina
uppgang-och-fall
rss-borsens-finest
rss-svart-marknad
avanzapodden
fill-or-kill
lastbilspodden
bathina-en-podcast
borsmorgon
rss-inga-dumma-fragor-om-pengar
24fragor
rss-dagen-med-di
dynastin
rss-kort-lang-analyspodden-fran-di
tabberaset
loungepodden
rikatillsammans-om-privatekonomi-rikedom-i-livet