The Pros and Cons of Having a Wikipedia Page | Ep. #109

In episode #2689, we delve into various topics, including Uber's undisclosed business practices, the surge of deep fake scams, the pivotal role of blockchain technology in safeguarding identities, and the insider secrets of email marketing for 2024 and beyond.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Uber's $650m secret business, Deepfake CFO, and Email marketing hacks for 2024  (01:01) Eric and Neil launch the Agency Owners Association (01:56) The rise of deep fake scams and the need for blockchain technology (06:34) Neil shares a personal experience with a deep fake scam (08:13) Blockchain's resurgence and potential (08:31) Neil and Eric discuss the resurgence of blockchain and investment opportunities. (09:10) Matt Paulson shares email marketing secrets for 2024 and beyond. (10:06) Tips for improving email open rates and list hygiene. (11:24) Techniques to monitor and improve email deliverability. (13:26) Neil shares his simple email marketing playbook. (14:21) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

1 Mars 202416min

In episode #2688, we discuss our recent founders' retreat in Phoenix, Arizona, where we gathered with a group of successful entrepreneurs and business owners. We share insights and lessons learned from the retreat, including the importance of focusing on the middle 60% of the sales funnel, the value of effective follow-up with leads, and the power of negotiation tactics in business deals. We also touch on the concept of buying towns as a unique investment strategy.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Exposing Secrets From a Founder's Retreat (01:34) Discussion on the importance of middle-of-the-funnel marketing (02:54) Implementing lead-to-auto message and nurturing conversations (05:36) Debate on removing budget from agency websites (07:09) Importance of retreats for learning through osmosis (07:58) Discovering that some successful individuals are actually in debt (08:40) It's not a profitable business. They use a lot of cash to buy other businesses. (08:56) Many companies have their net worth tied up in non-liquidatable stocks. (09:27) Syed's negotiation tactic involves using an assistant to make it seem like he has no time for demos. (10:06) Neil Patel suggests having a team handle demo calls and ask for the best price. (12:01) Eric Siu shares how Al Doan buys towns, but it's unclear what he does with them. (13:33) Some members of the group own stakes in towns, though not in expensive areas. (14:36) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

29 Feb 202417min

Humphrey Yang discusses the financial challenges faced by younger generations and offers insights on building wealth. He highlights the significance of saving and investing, recommending a focus on index funds. He explains the compounding effect of wealth and the benefits of reaching $100K net worth.    Watch the full interview here: https://youtu.be/V4iPHetTgaI   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)   TIME-STAMPED SHOW NOTES: (00:00) Introduction to Humphrey Yang (03:04) Opportunities for making more money (04:56) The benefits of job hopping (06:47) Personal experiences with job changes (09:36) Building wealth through saving and investing (13:16) How to become rich (19:19) Strategies to reach $100K net worth (21:13) The importance of owning assets (23:40) Asset allocation and real estate   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

28 Feb 202427min

In episode #2687, Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss various strategies and insights related to AI in marketing. They share their experiences and highlight what has been working for them in terms of leveraging AI tools and techniques. The guests discuss the power of long-form YouTube ads and the importance of utilizing the high watch times on the platform. They also explore the concept of the Lindy effect and its implications for businesses. Additionally, they delve into the significance of staying on platforms like Instagram and Facebook to drive conversions and engagement. The episode concludes with a discussion on the importance of leadership in building and scaling successful organizations.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    Connect with Kasim on Twitter and Connect with Ralph on LinkedIn   TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Counterintuitive YouTube ads strategy, Google's 7-11-4 rule, Multiplying content using AI, Amazon's excellent operations & more (00:35) Utilizing long-form YouTube ads with high watch times (02:16) Running ads to other YouTube videos for engagement (03:14) The 711 four rule for customer engagement (03:48) Introduction to Rachel Miller's AI product, Busy AI (05:10) Using Opus Pro for creating short-form videos (07:30) Using AI-assisted content for blog posts and SEO (09:22) Selling on platforms instead of driving traffic to websites (10:10) Kasim discusses the benefits of staying in an app for engagement and meaningful data (10:57) Ralph shares his experience using video ad sequences on YouTube (12:39) Ralph emphasizes the importance of thinking through sequences and understanding that people's actions are chaotic (13:54) Eric mentions the challenge of tracking offline purchases influenced by online research (15:13) Kasim talks about the Lindy effect, a principle of longevity (15:27) Eric recommends the book "Make Your Brand Legendary" for insights on building a legendary brand (20:49) Neil shares his insights on hiring amazing talent and the importance of cultural fit (21:54) Neil Patel: Leaders should be able to train and bring up lower-performing employees (22:36) Neil Patel: Most of the time, you'll have 10% A players in your organization (23:36) Find more about Marketing School and Perpetual Traffic hosts online   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

28 Feb 202427min

In episode #2686, we delve into the issue of political bias in Google News and its implications on the information people consume. We refer to a study conducted by AllSides, revealing that 61% of the articles on Google News originate from left-leaning news websites, while only 3% come from right-leaning websites. We express our concern about the absence of neutrality in the algorithms and AI that dictate the content users encounter, highlighting the potential for censorship and control of information.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Google's huge flop with woke Gemini, Google’s search results getting worse, and Google News showing political bias (01:03) Eric Siu and Neil Patel emphasize the importance of neutrality in coding algorithms and AI. (02:11) Eric Siu mentions Elon Musk's statement on the price of buying Twitter for restoring freedom. (02:23) Neil Patel talks about the censorship of a short video on marketing school. (03:26) Eric Siu and Neil Patel discuss the removal of the image feature from Google Gemini. (04:22) Neil Patel mentions a tweet about programming algorithms for Gemini to be "woke." (05:36) Eric Siu and Neil Patel discuss the influence of media companies and propaganda. (06:18) Eric Siu mentions Trump selling gold shoes and nfts. (07:35) Eric Siu highlights the power of Trump's brand and his ability to sell various products. (09:02) Neil Patel discusses the lack of revenue and negative value of a business. (09:10) The power of branding and the stock market performance of a company. (09:45) Neil Patel shares his experience using Google as a search engine and the issues he has encountered. (10:56) Neil Patel expresses frustration with Google ranking other people's content over his own. (12:32) Neil Patel discusses the bias and potential manipulation in Google search results. (14:29) Eric Siu states that merit is the only form of discrimination that matters. (15:14) Neil Patel talks about hiring based on qualifications and performance rather than personal characteristics. (16:11) Eric Siu discusses the effectiveness of remote work for high performers. (16:24) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

27 Feb 202419min

In episode #2685, Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the latest trends and changes in the world of paid advertising. The conversation delves into the need for marketers to take a full-funnel approach and invest in impression-based ad channels to drive long-term growth.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    Connect with Kasim on Twitter and Connect with Ralph on LinkedIn   TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: What's Changing in Paid, Brandformance vs Performance Marketing, It's Impossible to Track the Customer Cycle & more (00:14) Brands are shifting from performance marketing to brand marketing. (01:39) Shifting conversion-based ads to consideration and awareness campaigns. (03:29) Creating brand and conversion audiences for better results. (04:48) Strategy works well for mid-sized brands, not for smaller or enterprise brands. (06:43) Attribution in digital marketing is unreliable and lacks data. (08:28) Agencies often provide misleading data and metrics. (09:53) Full-funnel marketing is essential in a world with limited attribution. (11:00) Top of funnel traffic compressed, need to spend where you can't see. (11:51) Need to spend on impression-based ad channels and a full funnel. (12:17) Sales cycles are longer than 30 days, need to zoom out and analyze beyond 90 days. (13:26) Impact of campaigns can be seen downstream beyond 90 days. (14:08) Controversial take: business coaches are the stupidest things ever. (14:34) Platforms like Facebook and Google don't accurately measure return on ad spend. (15:53) Data and analytics are important but can't measure everything, rely on directional movement. (17:25) Leap of faith required for top of funnel campaigns, patience and incremental spending. (19:32) Importance of good agencies in navigating data and analytics. (20:33) Hope to be among the remaining agencies in the industry. Go to https://www.marketingschool.io to learn more!   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

26 Feb 202423min

In episode #2684, we delve deep into the value of podcasting, particularly from an M&A perspective as our guest, Ralph Burns, discusses purchasing a podcast and its impact on business.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    Connect with Kasim on Twitter and Connect with Ralph on LinkedIn   TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more (00:13) Ralph shares his experience of buying a podcast and the valuation process. (02:28) Ralph talks about negotiating the price of the podcast with Ryan Dice. (04:04) Ralph discusses the value they derived from the podcast in terms of business leads and revenue. (06:10) Kasim asks Eric and Neil who they think could potentially surpass them as top content creators. (07:12) Neil explains that larger brands and a shift in content strategy can pose a challenge to their dominance. (09:01) Neil shares how they shifted their content strategy to focus on technical and complex topics to drive revenue.   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu   See omnystudio.com/listener for privacy information.

23 Feb 202411min

In episode #2683, we discuss the effectiveness of Super Bowl ads and the rise of deepfake technology. We delve into the astronomical costs of Super Bowl ads, questioning their return on investment (ROI) compared to other digital advertising channels. Additionally, we explore the impact of deepfake technology on elections and businesses, highlighting recent incidents and emphasizing the need for increased security measures.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Yeezy $0 production spend on Super Bowl ad to make $19.7m, Super Bowl Ad or MrBeast Ad?, Microsoft, OpenAI, Google and others agree to combat election-related deep fakes  (00:26) Marketers spend on Super Bowl ads for branding, not ROI (01:17) Super Bowl ad costs breakdown (03:00) Kanye West's $7 million Super Bowl ad (03:55) High-quality production not necessary for high ROI (04:24) Tech companies pledge to combat election-related deepfakes (05:31) Company loses $25 million to a deepfake scam (06:12) Importance of having internal security team and cyber insurance (07:46) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

22 Feb 20249min