#2: Neil & Eric's Biggest Marketing Wins
Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #2 Eric and Neil center the conversation on, Their Biggest Marketing Wins. Enjoy! Show Notes: 00:42 – Neil kicks off the conversation 00:55 – Authenticate sign-ups through Facebook or Gmail 01:29 – Eliminate the friction of signing up 01:53 – This ONE trick helped Neil double their sign-up numbers 02:18 – When you’re writing content, what is your goal? 02:43 – Defining the content upgrade 03:30 – Offering content upgrades led to a roughly 10% conversion increase 04:12 – Thrive—a GREAT plugin especially when combined with leadpages 05:25 – Link your content to detailed guides 05:47 – Go ABOVE AND BEYOND and you’ll have better content than your competition every time 06:14 – Don’t litter your guides with fluff—be detailed 07:05 – SEM Rush 07:50 – Get the traction first—you need to hit singles before you can hit homeruns 08:19 – Betting the house on YouTube Marketing 08:55 – Snapchat 10B views per day 09:12 – The things that require the most work are the things that have the biggest payoff 09:52 – Translate your content into other languages 3 Key Points: Most of the stuff on the internet is for English-speaking people, but most people in the world don’t speak English—translate your content. Go above and beyond—that which requires the most work comes with the biggest rewards. When you’re creating content, always be cognizant of your end-goal. Resources Mentioned: SEM Rush – Tool Eric loves Thrive – a GREAT plugin recommended by Neil, particularly when it is combined with Leadpages Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
26 Juli 201615min
#1: Where to Learn Marketing
In Episode #1 Eric and Neil introduce the world to The Marketing School—a daily podcast built to share marketing insights with the world. Today’s main topic: where you can go to learn marketing. Show Notes: 01:36 – Do you want learn about online marketing?—Don’t go to college! 02:22 – College professors don’t have practical, up-to-date, field experience 02:31 – Go to blogs like www.moz.com, www.backlinko.com, www.singlegrain.com 02:45 – Read some articles, take what you learn, and apply it to your website 03:19 – Every single online marketer that’s good got started on their own website 03:27 – Learn before you earn 04:01 – Learn to be persistent 04:35 – Small wins add up over time 04:45 – How Neil become Eric’s mentor 05:29 – Keep your foot on the peddle and you’ll start to pass everyone around you 06:00 – Like Eric, Neil got his start by emailing a random entrepreneur he looked up to 07:29 – Be willing to trade knowledge all the time 08:03 – How Eric learns marketing now?—Nuzzel 08:35 – www.Kissmetrics.com 08:55 – Feed.ly and www.jonloomer.com 09:19 – Neil just learns by CRUSHING blogs and articles—he picks the ones with the most social shares 10:32 – Education is about actionable material 11:15 – Subscribe to this podcast on iTunes! 3 Key Points: Only read detailed articles or guides—skip the generic overview stuff. Understand that you have to learn before you earn, and then be persistent with your education. If you want to get into marketing, start experimenting on your own website. Resources Mentioned: www.moz.com – Blog recommended by Neil www.backlinko.com – Blog recommended by Neil www.singlegrain.com – Blog recommended by Neil www.kissmetrics.com – Resource Eric relies on to improve his marketing knowledge Nuzzel – Tool Eric uses to organize and catalog his Twitter feeds Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
21 Juli 201614min
