How To Get Massive Reach on LinkedIn in 2024
In episode #2640, We discuss strategies for achieving massive reach on LinkedIn in 2024. We highlight the effectiveness of long-form text posts, which tend to outperform videos or long-form text accom...
20 Dec 20236min
$3.4B Thrasio Goes Bankrupt - What You Can Learn
In episode #2639, We discuss the recent bankruptcy of Thrasio, a $3.4 billion aggregator that acquired Amazon businesses. We talk about the risks of relying too heavily on one formula or platform and ...
20 Dec 20237min
Performance marketing is NOT an investment. THIS is.
In episode #2638, We discuss the concept of performance marketing and whether it should be considered an investment. We reference a podcast with Airbnb CEO Brian Chesky, who decided to temporarily sto...
20 Dec 20236min
This Is The Largest Opportunity & Biggest Miss When It Comes To Leads
In episode #2637, We discuss the importance of smart prioritization and warm leads in sales development. We emphasize the need for sales representatives to be more thoughtful and personalized in their...
20 Dec 20237min
How Google and Meta Are Using AI To Make Ads Easier For You
In episode #2636, We discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight features such as Performance Max and Advantage Plus that automate campaigns an...
15 Dec 20237min
How Mark Moss Made $1M in 20 days Without Paid Ads
Mark Moss discusses his journey as a content creator and the success he has achieved on YouTube. He shares his strategies for creating engaging content, including using storytelling and copywriting te...
14 Dec 202327min
How We're Changing Up Marketing School in 2024
In episode #2635, We discuss the evolution of our podcast, Marketing School, and why we are planning to change its format in 2024. We started with short daily episodes and now, we plan to shift to lon...
13 Dec 20237min
Reddit Goes From 69M Visits/Mo To 200M Visits/Mo
In episode #2634, We discuss how Reddit's organic traffic increased from 69 million to 200 million visits per month. They attribute this growth to Reddit's user-generated content (UGC) and its voting ...
12 Dec 20237min
