How to Create an Experimental Culture in Your Marketing Department | Ep. #312

How to Create an Experimental Culture in Your Marketing Department | Ep. #312

In Episode #312, Eric and Neil discuss how to create an experimental culture in your marketing department. Tune in to find out how Eric and Neil do experiments with their respective teams and how it boosted engagement and a sense of value and pride for team members to be a part of the experimentation. Time Stamped Show Notes: 00:27 – Today’s topic: How to Create an Experimental Culture in Your Marketing Department 00:38 – Twitter was running .2 tests per week when they were still struggling 01:02 – After that, their usual growth skyrocketed 01:12 – Jeff Bezos of Amazon also brought tons of experiments that helped them boost quickly 01:17 – Driving experiments for the company or marketing department is really important 01:26 – Treat your experiment as a product 01:37 – Eric runs experiment meetings with his company, Single Grain 01:49 – Every week, someone is required to bring in new ideas 02:33 – You can use Trello to write in your experiments 02:43 – There should be a well-thought idea and a plan as well as data to back up the plan 02:58 – Neil enforces the culture to everyone until they fully adapt to it 03:06 – Neil also believes that no opinions that are wrong or right 03:13 – Just because you are doing marketing longer, does NOT mean you have better ideas 03:33 – It is a weekly process for Neil’s team 03:49 – Neil encourages testing and gives a pat on the back to who has the best idea 04:04 – Once you start with testing, people will love it 04:15 – The team will feel good that they’re making progress 04:34 – Eric tried to incentivize the person with the best idea, but now they’re having a monthly celebration 05:07 – One of the mistakes that Eric made with the experiment was that people were voting just by raising their hands—they shifted this to automated voting 05:43 – That’s it for today’s episode! 3 Key Points: Engage everyone on the team in regards to the experiments and make sure that ideas are well-thought and planned. Your team will have a sense of engagement and responsibility when they are included in the experimental process. Incentivizing isn’t always beneficial for everyone—find what motivates your team. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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I Hired a Cursor Coach, Why I’m Hitting My Entire TAM With 400K Emails

I Hired a Cursor Coach, Why I’m Hitting My Entire TAM With 400K Emails

In this episode #3010, Eric Siu and Neil Patel discuss the rise of cursor coaching to boost coding efficiency and the use of AI to streamline business processes. They explore innovative email marketing strategies and emphasize the importance of content quality for audience engagement. The conversation also touches on how the YouTube algorithm drives video views over time. TIME-STAMPED SHOW NOTES (00:00) The Rise of Cursor Coaching (02:49) Leveraging AI for Business Efficiency (05:49) Innovative Email Marketing Strategies (08:53) The Impact of Content Quality on Engagement To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

23 Juli 12min

Will Hardware Companies Turn Into Ad Companies? HP Is Launching an Ad Business With Laptop-Targeted Ads

Will Hardware Companies Turn Into Ad Companies? HP Is Launching an Ad Business With Laptop-Targeted Ads

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22 Juli 18min

The Best New Cookies in LA, Podcast Ads vs. Influencer Marketing, Inside Profound’s $20M Pitch Deck, Helping Brands Show Up in AI Search, Your Greatest Strength Is Also Your Weakness

The Best New Cookies in LA, Podcast Ads vs. Influencer Marketing, Inside Profound’s $20M Pitch Deck, Helping Brands Show Up in AI Search, Your Greatest Strength Is Also Your Weakness

In this episode #3008, Eric Siu and Neil Patel discuss the journey of launching a cookie business to illustrate marketing lessons and the importance of execution in business. They explore podcast advertising versus influencer marketing, raising capital, and navigating competition while balancing speed with detail. They also cover cutting costs strategically and leveraging partnerships for growth. TIME-STAMPED SHOW NOTES (00:00) The Cookie Business: A Sweet Start (02:55) Marketing Lessons from Warm House Cookies (05:43) The Evolution of Podcast Advertising (08:48) Influencer Marketing vs. Podcast Ads (11:50) The Importance of Execution in Business (14:50) Raising Capital: The Double-Edged Sword (17:43) Navigating Market Competition (20:50) The Balance of Speed and Detail in Execution (23:42) Cutting Costs and Making Strategic Decisions (26:45) Leveraging Partnerships for Growth To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

21 Juli 36min

8,000 People vs. 1 Chatbot – Who Does It Better?

8,000 People vs. 1 Chatbot – Who Does It Better?

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17 Juli 17min

To Become Rich, Chase Pain

To Become Rich, Chase Pain

In this episode #3006, Eric Siu and Neil Patel discuss how enduring discomfort is key to achieving excellence. They share concerns about raising resilient children in comfortable environments and highlight why pushing for results in business matters. TIME-STAMPED SHOW NOTES (00:00) The Pain of Excellence (10:13) Raising Resilient Children (20:21) The Importance of Pushing for Results To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

16 Juli 28min

Google Engineer Reveals the SEO Algorithm

Google Engineer Reveals the SEO Algorithm

In this episode #3005, Eric Siu and Neil Patel discuss how Google’s ranking algorithm works and why controlling your narrative matters in organizations. They explore how storytelling drives business growth while tackling the challenges of misinformation in society. The episode underscores the need for transparency and clear communication in a noisy digital world. TIME-STAMPED SHOW NOTES (00:00) Understanding Google's Ranking Algorithm (02:58) The Importance of Narrative in Organizations (06:08) Controlling Corporate Narratives (09:00) The Power of Storytelling in Business (11:42) Misinformation and Its Impact on Society To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

15 Juli 20min

ChatGPT Quietly Switches From Bing to Google

ChatGPT Quietly Switches From Bing to Google

In this episode #3004, Eric Siu and Neil Patel discuss the shift from Bing to Google and the Microsoft-OpenAI partnership’s impact on businesses. They cover how marketing agencies are evolving amid regulations and bureaucracy while emphasizing the role of relationships, referrals, and trust in driving B2B success. The episode wraps with lessons on learning from failures and staying consistent in a changing landscape. TIME-STAMPED SHOW NOTES (00:00) The Shift from Bing to Google (03:05) The Dynamics of the Microsoft-OpenAI Partnership (05:57) Navigating Business Challenges During COVID (09:08) The Evolution of Marketing Agencies (12:03) The Impact of Bureaucracy on Agency Performance (13:25) The Impact of Regulations on Innovation (14:07) The Role of Relationships in Business Success (17:07) The Importance of Referrals and Trust (20:39) Learning from Failures and Consistency To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

14 Juli 23min

MrBeast's SaaS Decision - A Mistake?, Pay per Crawl Launches for AI, Listicles Are Back, Why You Need Them for LLMs, How LLMs Will Rank You in the Future, AI Content Farms Are the New Arbitrage?

MrBeast's SaaS Decision - A Mistake?, Pay per Crawl Launches for AI, Listicles Are Back, Why You Need Them for LLMs, How LLMs Will Rank You in the Future, AI Content Farms Are the New Arbitrage?

In this episode #3003, Eric Siu and Neil Patel discuss MrBeast's ViewStats and the AI thumbnail backlash, Cloudflare's pay-to-play model, and how LLMs are shaping the future of SEO. They also cover the challenges of monetizing AI content and the potential of hiring AI automation interns to boost workflow efficiency. TIME-STAMPED SHOW NOTES (00:00) MrBeast's ViewStats and AI Thumbnail Controversy (02:43) Cloudflare's Pay-to-Play Model (05:23) The Future of LLMs and SEO (09:53) AI Content and Monetization Challenges (12:31) AI Automation Interns and Workflow Efficiency To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

10 Juli 20min

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