Marketing School 2023 Retrospective: Lessons Learned, Why You Should Copy Your Competition
In episode #2658, we reflect on the lessons we've learned from our podcast and the world of business in 2023. We discuss the benefits of joining a podcast network to increase reach and traffic, the im...
16 Jan 202416min
NYT Sues OpenAI and Microsoft for Billions, The Quickest Way to Get More Traffic Using AI, The Best Marketing Strategies for Solopreneurs
In episode #2657, We discuss the recent lawsuit filed by the New York Times against OpenAI and Microsoft, delving into the lawsuit's details. It alleges that OpenAI used over 100 million tokens to cra...
15 Jan 202419min
Why Machine Learning Sucks for Predicting Ad Success & What Big Media Layoffs Mean for Marketing
In episode #2656, we discuss a paper that reveals the limitations of sophisticated ad engagement propensity scoring techniques. Emphasizing the importance of creativity and the need to add a unique sp...
12 Jan 202417min
Are Google Ads Still Worth It?, AI for Paid Ads, and Paying for Coaches Doesn't Make Sense (Reactions)
In episode #2655, we discuss the effectiveness of Google Ads and the value of business coaches. We break down the data on Google Ads, including click-through rates, conversion rates, and revenue gener...
11 Jan 202419min
The Exclusive Credit Card Made for Creators | Eric Wei
Eric Wei, co-founder of Karat, discusses the challenges that creators face in the financial ecosystem and how Karat aims to provide financial services tailored to their needs. Eric Wei also talks abou...
10 Jan 202425min
Year in Review: Marketing Breakthroughs and Lessons (Experiments)
In episode #2654, we delve into our marketing breakthroughs and lessons learned from the past year. We emphasize the crucial role of programmatic SEO and the power of leveraging AI tools. However, we ...
9 Jan 202419min
What Ranking #1 on Google REALLY means (the unseen benefits of SEO) (Marketing 101)
In episode #2653, we delve into a strategic approach to guide customers past other products and stimulate impulse purchases. Emphasizing the significance of upselling and elevating average order value...
8 Jan 202416min
Secret Marketing Statistics To Arm You for 2024 (Millions of Data Points) (Trends)
In episode #2652, we delve into the evolving landscape of organic social media reach. Analyzing data from 15,000 social media profiles over the past three years, we uncover key insights. Our discussio...
5 Jan 202417min
