The Truth About Personal Brands, $236K to Manage a CEO, LinkedIn vs. X, and AI’s Biggest Shift
In this episode #3026, Eric Siu and Neil Patel discuss the growing importance of personal branding and building distribution in today’s media landscape. They cover the challenges of starting a media company, the role of CEO branding, differences between LinkedIn and X, and how AI is reshaping work expectations. TIME-STAMPED SHOW NOTES (00:00) The Importance of Personal Branding (03:00) Building a Media Company Today (05:34) Distribution vs. Personal Brand (08:51) The Role of CEO Branding (11:47) Social Media Dynamics: LinkedIn vs. X (14:46) AI's Impact on Work Expectations To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
20 Aug 20min
You Think Your Views Matter?, The Government Paid $620M for a Website, SEO Is Back!, $22B vs. $3.5B Startup
In this episode #3025, Eric Siu and Neil Patel highlight why audience influence matters more than follower counts, how market competition shapes strategy, and the pros and cons of performance-based deals. They also discuss the resurgence of SEO with AI, the falling costs of intelligence, and why strong execution ultimately wins, using Brex vs. Ramp as an example. TIME-STAMPED SHOW NOTES (00:00) The Value of Audience Influence (02:52) Understanding Market Dynamics and Competition (05:54) Performance-Based Deals: Pros and Cons (08:46) The Evolution of SEO in the AI Era (11:48) The Impact of Pricing on AI and Intelligence (14:46) Execution Over Hype: The Case of Brex vs. Ramp To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
19 Aug 23min
Easiest Way to Grow Your LinkedIn Following as an Entrepreneur (But Should You Do It?)
In this episode #3024, Eric Siu and Neil Patel discuss how to grow a LinkedIn following through strategies like using controversial content, staying authentic, and embracing multi-channel marketing. They also highlight the importance of recruitment, building strong teams, and leveraging relationships to drive business growth. TIME-STAMPED SHOW NOTES (00:00) Introduction and Context Setting (02:56) The Power of Controversial Content (05:57) The Role of Authenticity in Marketing (08:58) The Importance of Multi-Channel Marketing (12:14) Recruitment and Building a Strong Team (14:54) Leveraging Relationships for Business Growth To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
18 Aug 21min
Ryan Trahan’s Bike Boom, AI’s Winners & Losers, and the SEO Comeback
In this episode #3023, Eric Siu and Neil Patel discuss influencer marketing, shifting economic signals, and the role of ideation in creating impactful content. They cover website optimization, AI’s growing influence in marketing and business efficiency, and the need for strong customer development, ending with insights on how AI is reshaping SEO and consumer preferences. TIME-STAMPED SHOW NOTES (00:00) Influencer Marketing and Brand Partnerships (02:54) Economic Indicators and Consumer Behavior (06:06) The Importance of Ideation in Content Creation (09:07) Website Optimization and Conversion Rate (11:56) The Future of Marketing and AI Integration (14:51) Customer Development and Market Understanding (17:50) The Role of AI in Business Efficiency (21:04) Traditional SEO vs. AI SEO (23:57) Consumer Preferences in Automotive Marketing To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
14 Aug 35min
Female Models Close 67% More Deals, the Hidden Costs in Ad Targeting, and Snapchat’s Money Play
In this episode #3022, Eric Siu and Neil Patel discuss how FIMO models can boost sales close rates, the cultural shifts reshaping marketing strategies, and the evolution of advertising across platforms like Snapchat and Pinterest. They emphasize the importance of aligning brand messaging with and deeply understanding the ideal customer for more effective marketing. TIME-STAMPED SHOW NOTES (00:00) The Impact of FIMO Models on Sales (02:58) Cultural Shifts in Marketing Strategies (05:45) The Evolution of Advertising and Brand Messaging (09:41) Leveraging Snapchat and Other Platforms for Marketing (13:54) Understanding Your Ideal Customer in Marketing To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
13 Aug 17min
Closing More Leads, Losing Google Traffic, and Calling Out SEO’s Biggest Lie
In this episode #3021, Eric Siu and Neil Patel discuss Erewhon’s creative marketing approach, earnings of top OnlyFans creators, and how entitlement can block success. They also share how luck, hard work, and networking together shape business achievements. TIME-STAMPED SHOW NOTES (00:00) Air One's Marketing Genius (02:59) OnlyFans Revenue Insights (05:56) The Role of Entitlement in Success (08:59) Luck vs. Hard Work in Business (11:51) Networking and Opportunity To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
12 Aug 15min
Luxury Grocery Retention, OnlyFans Earnings, and the Role of Luck in Getting Rich
In this episode 3020, Eric Siu and Neil Patel discuss Air One’s standout marketing tactics, reveal insights into top OnlyFans creator earnings, and examine how entitlement can hinder success. They also highlight the balance between hard work, luck, and the networking opportunities that shape business outcomes. TIME-STAMPED SHOW NOTES (00:00) Erewhon's Marketing Genius (02:59) OnlyFans Revenue Insights (05:56) The Role of Entitlement in Success (08:59) Luck vs. Hard Work in Business (11:51) Networking and Opportunity To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
11 Aug 18min
Your ChatGPT Searches Were Temporarily Visible in Google Search Results
In episode #3019, Eric Siu and Neil Patel discuss how AI is reshaping YouTube content and revenue, along with growing concerns around data privacy. They also explore strategies for packaging AI content and the trade-offs between entrepreneurship and private equity control in business. TIME-STAMPED SHOW NOTES (00:00) ChatGPT and Data Privacy Concerns (01:02) The Impact of AI on YouTube Revenue (02:52) Content Creation Strategies for AI Videos (05:59) Navigating Private Equity and Business Control (11:48) Entrepreneurship vs. Private Equity Management To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
7 Aug 24min
