What Are Alexa Skills (and How to Leverage This)? | Ep. #329

Summary: Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #5 Eric and Neil center the conversation on, The Biggest SEO Mistakes of Their Career. Enjoy! Time Stamped Show Notes: 00:38 – Eric kicks off with blackhat, whitehat, and greyhat SEO 01:29 – Building low-quality links to a brand-new sites 02:00 – Google’s Algorithm’s are smarter than you—they will always find out if something shady is going on 02:20 – That being said, it’s worth it to dabble in some “shady” business if it’s your own site as an experiment, to learn about both sides of the coin 02:48 – Back in the day, Neil would do whatever it would take to turn quick buck 04:12 – Don’t think short-term, you need to think LONG term 04:40 – Go whitehat and build for endurance 05:05 – Eric talks blackhat SEO in-depth 06:01 – Take blackhat tactics and use them in a whitehat matter 06:27 – Do not crank low-quality content 07:23 – The Google Panda Penalty 08:19 – a 35% drop in organic traffic 08:30 – Make sure you do a redesign properly or you will get crucified in SEO 09:51 – Content is King—it’s a cliché but true 10:16 – But you NEED backlinks too 10:53 – The two biggest factors to ranking in Google? Links and Content 3 Key Points: Links and content, links and content, links and content! Dabble in blackhat on websites that you own and don’t care about so you can better understand that side of marketing and avoid it on things that matter. When it comes to client websites—and websites you care about in general—think long-term and always go whitehat. Resources Mentioned: The Google Panda Penalty – An SEO penalty Neil was hit with on one of his websites. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

3 Aug 201614min

Episode 4 Summary: Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #4 Eric and Neil center the conversation on, How to Get a Job in Marketing. Enjoy! Time Stamped Show Notes:   00:47 – Neil has lots of experience hiring marketers 01:03 – Never read resumes—they’re bullshit 01:25 – Put wannabe marketers on the hot seat 02:25 – If you don’t have your own website, how can you say you’ve ever marketed? 03:50 – Hire people to add value, not just fill rolls 04:15 – Stand out from the crowd 04:54 – Eric’s first marketing job 05:29 – Deliver work that is above and beyond 05:44 – Don’t obsess about theory in job interviews—share your wins, your actions and results 06:22 – The best marketers out there know how to think outside the box 07:45 – Creativity is the key to shining 08:23 – IF you want to show people you know what you’re talking about—create content for your application, a PDF, a screencast, SOMETHING 09:43 – Put yourself in the employers’ shoes—would you hire someone who just gives you a resume or would you hire someone that goes above and beyond? 3 Key Points: If it was YOUR company, would you hire someone that just sends you a resume, or would you hire someone that goes above and beyond? When you’re trying to get a job in marketing demonstrate that you’ve worked in marketing!—you need to know more than theory. Don’t rely on your resume because resumes are bullshit—find a way to stand out! Resources Mentioned: N/A Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

2 Aug 201613min

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #3 Eric and Neil center the conversation on, Their Favorite Marketing Tools. Enjoy! Show Notes: 00:40 – Neil kicks off the conversation 00:45 – Neil’s favorite marketing tool is one that everybody fails to use properly…Google Anayltics 01:35 – You need at least 6 months to generate quality organic traffic 01:50 – What works on Facebook does NOT work well for organic 02:45 – Google Search Console 05:00 – Nudging keywords up just a little bit can really maximize traffic 06:00 – Look for the low-hanging fruit 06:04 – AHREFS 06:15 – Highlights backlinks, backlinks lost, and links of competitors 07:48 – knowing what your competitors are ranking for is priceless 08:26 – Talking in detail about SEM Rush 08:45 – Can show adverts competitors are running 09:12 – www.crazyegg.com 09:50 – Transparency into how people engage with your website 10:29 – Most people don’t scroll beyond the fold 10:55 – www.hellobar.com 11:31 – Great at generating additional emails 3 Key Points: What works for social doesn’t always work for organic and vice versa. Gain insight into what your competitors are doing—it will really pay off. If you’re using Google Analytics, chances are you’re using it improperly—make sure you really know what you’re doing, take the time to LEARN. Resources Mentioned: www.crazyegg.com – Gain transparency into what visitors are doing on your websites www.hellobar.com – A tool to maximize email acquisition AHREFS – Use to gain insight into what competitors are doing Google Anayltics – Neil’s holy grail of online marketing Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

26 Juli 201615min

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #2 Eric and Neil center the conversation on, Their Biggest Marketing Wins. Enjoy! Show Notes: 00:42 – Neil kicks off the conversation 00:55 – Authenticate sign-ups through Facebook or Gmail 01:29 – Eliminate the friction of signing up 01:53 – This ONE trick helped Neil double their sign-up numbers 02:18 – When you’re writing content, what is your goal? 02:43 – Defining the content upgrade 03:30 – Offering content upgrades led to a roughly 10% conversion increase 04:12 – Thrive—a GREAT plugin especially when combined with leadpages 05:25 – Link your content to detailed guides 05:47 – Go ABOVE AND BEYOND and you’ll have better content than your competition every time 06:14 – Don’t litter your guides with fluff—be detailed 07:05 – SEM Rush 07:50 – Get the traction first—you need to hit singles before you can hit homeruns 08:19 – Betting the house on YouTube Marketing 08:55 – Snapchat 10B views per day 09:12 – The things that require the most work are the things that have the biggest payoff 09:52 – Translate your content into other languages 3 Key Points: Most of the stuff on the internet is for English-speaking people, but most people in the world don’t speak English—translate your content. Go above and beyond—that which requires the most work comes with the biggest rewards. When you’re creating content, always be cognizant of your end-goal. Resources Mentioned: SEM Rush – Tool Eric loves Thrive – a GREAT plugin recommended by Neil, particularly when it is combined with Leadpages Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

26 Juli 201615min

In Episode #1 Eric and Neil introduce the world to The Marketing School—a daily podcast built to share marketing insights with the world. Today’s main topic: where you can go to learn marketing.   Show Notes: 01:36 – Do you want learn about online marketing?—Don’t go to college! 02:22 – College professors don’t have practical, up-to-date, field experience 02:31 – Go to blogs like www.moz.com, www.backlinko.com, www.singlegrain.com 02:45 – Read some articles, take what you learn, and apply it to your website 03:19 – Every single online marketer that’s good got started on their own website 03:27 – Learn before you earn 04:01 – Learn to be persistent 04:35 – Small wins add up over time 04:45 – How Neil become Eric’s mentor 05:29 – Keep your foot on the peddle and you’ll start to pass everyone around you 06:00 – Like Eric, Neil got his start by emailing a random entrepreneur he looked up to 07:29 – Be willing to trade knowledge all the time 08:03 – How Eric learns marketing now?—Nuzzel 08:35 – www.Kissmetrics.com 08:55 – Feed.ly and www.jonloomer.com 09:19 – Neil just learns by CRUSHING blogs and articles—he picks the ones with the most social shares 10:32 – Education is about actionable material 11:15 – Subscribe to this podcast on iTunes! 3 Key Points: Only read detailed articles or guides—skip the generic overview stuff. Understand that you have to learn before you earn, and then be persistent with your education. If you want to get into marketing, start experimenting on your own website. Resources Mentioned: www.moz.com – Blog recommended by Neil www.backlinko.com – Blog recommended by Neil www.singlegrain.com – Blog recommended by Neil www.kissmetrics.com – Resource Eric relies on to improve his marketing knowledge Nuzzel – Tool Eric uses to organize and catalog his Twitter feeds Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

21 Juli 201614min