How to Generate Audience Insights Using Facebook | Ep. #414

How to Generate Audience Insights Using Facebook | Ep. #414

In Episode #414, Eric and Neil discuss how to generate audience insights using Facebook. Tune in to learn why Facebook’s data is more accurate than Google Insights and how important Facebook Pixel can be for your website. Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate Audience Insights Using Facebook 00:35 – Audience insights will show you who’s visiting your website 00:38 – Google Analytics isn’t as accurate as Facebook 01:00 – You can plug in a Facebook Pixel on your website for free 01:20 – There are tons of tutorials available on the web for how to start with Facebook Pixel 01:32 – Load up your audience 01:43 – It’s better if you have a business manager account 02:08 – With a custom audience, you can see people’s behaviour 02:34 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:46 – Go to SingleGrain.com/giveaway for multiple entries 04:00 – That’s it for today’s episode! 3 Key Points: Facebook’s data is accurate because of the number of the databases they have. Facebook Pixel can be plugged in to your website for free and it’ll show you your customers’ behavior. You can also customize your audience depending on your target market. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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7 Things You Should Always Do Before Publishing a Blog Post | Ep. #59

7 Things You Should Always Do Before Publishing a Blog Post | Ep. #59

In Episode #59 Neil and Eric discuss the most important things you need to do before publishing a blog post. Listen as they illustrate the seven things you can do to increase your online presence, cli...

28 Sep 20169min

How to Create a Marketing Budget | Ep. #58

How to Create a Marketing Budget | Ep. #58

In Episode #58 Neil and Eric highlight how they create a marketing budget. Listen as they illustrate the differences between short-term and long-term budgeting, the value of content for link building,...

27 Sep 201611min

How to Decide if You Need Separate Brands for Your Business | Ep. #57

How to Decide if You Need Separate Brands for Your Business | Ep. #57

In Episode #57 Neil and Eric talk brands, specifically, how many you should have if you want to be successful in your efforts. Listen as they explain why brand diversification is not only unnecessary ...

26 Sep 201610min

The Best Services for Finding Great Freelancers | Ep. #56

The Best Services for Finding Great Freelancers | Ep. #56

In Episode #56 Neil and Eric highlight how they go about hiring the best freelancers no matter the industry. Listen as they share websites, tools, and creative strategies for finding freelancers that ...

25 Sep 201610min

What Should You Do with a Website that Is No Longer in Use? | Ep. #55

What Should You Do with a Website that Is No Longer in Use? | Ep. #55

In Episode #55 Neil and Eric discuss tried and true strategies for making the most of a website that is no longer in use. Listen as they talk 301 re-directs, domain name investments, scrappy partnersh...

24 Sep 20169min

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how...

23 Sep 201611min

Neil & Eric's Favorite Marketing Tools that Save Time | Ep. #53

Neil & Eric's Favorite Marketing Tools that Save Time | Ep. #53

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #53 Eric and Neil discuss their favorite marketing tools that...

22 Sep 201612min

The Best Way to Research New Blog Topics | Ep. #52

The Best Way to Research New Blog Topics | Ep. #52

In Episode #52 Neil and Eric discuss the all-too-common challenge of finding great ideas for blog topics. Listen as they share a number of their favorite tools, proven techniques, and secret sources f...

21 Sep 201612min

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