7 AdWords Tricks & Tips That'll Boost Your ROI | Ep. #415

7 AdWords Tricks & Tips That'll Boost Your ROI | Ep. #415

In Episode #415, Eric and Neil discuss 7 AdWords tricks and tips that’ll boost your ROI. Tune in to learn why you need to pay attention to your keywords and geo-target your offers. Time Stamped Show Notes: 00:27 – Today’s topic: 7 AdWords Tricks & Tips That'll Boost Your ROI 00:34 – Tip #1 is to add site links which will give you more opportunity to show up on search results 01:06 – #2: Leverage dayparting 01:13 – It is very useful and cost efficient, especially in B2B 01:49 – #3: Single keyword ad groups 01:51 – It will allow you to focus on one keyword and keep your ads tailored 02:16 – #4: Geo-targeting 02:28 – You can give people specific offers based on their location 03:25 – #5: Make sure you are hooking your AdWords in Google Analytics to have a specific retargeting list 04:01 – #6: Integrate the keywords that the users search for into your landing page 04:23 – Optimize landing pages for conversion 04:32 – Last is to use CPA bidding which works well and let Google do its work 05:11 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 05:49 – Go to SingleGrain.com/giveaway for multiple entries 06:02 – That’s it for today’s episode! 3 Key Points: Site links will consistently add traffic to your site and can increase your search ranking. If you know where your audience is, you can send more curated offers which can increase your conversion rate significantly. Consistently optimize your landing page with the RIGHT keywords. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Use Live-streaming to Market Your Business | Ep. #74

How to Use Live-streaming to Market Your Business | Ep. #74

In Episode #74 Eric and Neil sit down to talk about live-streaming and how it can be used for your business. Listen as they talk about Periscope, Facebook Live, Snapchat Stories, and a number of other...

13 Okt 201610min

Should You Be Using Medium or Not? | Ep. #73

Should You Be Using Medium or Not? | Ep. #73

In Episode #73 Eric and Neil discuss Medium—should you sue it or should you not? Listen as they talk brand building versus monetization, the importance of content control, and more… Time Stamped Show...

12 Okt 20169min

What Kind of Content Should You Publish on LinkedIn? | Ep. #72

What Kind of Content Should You Publish on LinkedIn? | Ep. #72

In Episode #72 Eric and Neil discuss they type of content you should be publishing on LinkedIn. Listen as they tackle post-strategy for target audiences, the benefits of posting directly to LinkedIn, ...

11 Okt 201610min

Where Most People’s Marketing Efforts Are Wasted | Ep. #71

Where Most People’s Marketing Efforts Are Wasted | Ep. #71

In Episode #71 Eric and Neil highlight where marketing efforts are wasted. They’ll teach you the tools, techniques, and strategies to avoid that waste and minimize costs. Time Stamped Show Notes: 00...

10 Okt 201612min

How to Start a Successful Podcast | Ep. #70

How to Start a Successful Podcast | Ep. #70

In Episode #70 Eric and Neil highlight how YOU can start your VERY OWN podcast! Listen as they talk about resources you’ll need to acquire before you start, the research you’ll need to conduct, the pe...

9 Okt 201612min

What Churn Is and How to Reduce It | Ep. #69

What Churn Is and How to Reduce It | Ep. #69

In Episode #69 Eric and Neil talk about churn—what it is and how entrepreneurs can reduce it. Listen as walk through the process of measuring churn, the importance of knowing what your customers love ...

8 Okt 201612min

Exciting Marketing Opportunities for 2017 | Ep. #68

Exciting Marketing Opportunities for 2017 | Ep. #68

In Episode #68, Neil and Eric talk about the exciting marketing opportunities coming up in 2017! They’ll highlight the opportunities they see, discuss their advantages versus disadvantages, and illust...

7 Okt 201613min

Who Should Your First Marketing Hire Be and Why? | Ep. #67

Who Should Your First Marketing Hire Be and Why? | Ep. #67

In Episode #67, Neil and Eric discuss the importance of making a marketing hire—who it should be and why. Listen as Eric and Neil enumerate the positions you’ll want to fill in first, why getting some...

6 Okt 201612min

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